Color As Persuasive Technique

Professor Fisher, in 2004, said that color affects human beings in many ways, on both the conscious and subconscious levels, every day of our lives. As Professor Fisher stated, color affects us so many times a day, that often times we don’t even realized it’s happening. Think about all the things you have done today, that in someway involved color. For example, think of a stoplight and what each color on it means; without those colors we would not have the technology of a stoplight and therefore our everyday driving wouldn’t be quite as easy.

We can observe the selection of blue color symbolizing melancholy in these scenes. Also, during the film, another color scene, this time yellow, can be seen, reflecting madness, insecurity, and obsessive by these scenes in the jury and streets. The catastrophic events, scenography and audio incremented the tension of every scene and complemented the facial expressions in the characters, creating a circle of the dramatic tension in the movie.

Colors are linked to emotions. Danciu claims that companies can mix the colors in such a way that grabs the consumer’s attention and persuades the consumer into purchasing their product. People often make judgements based on color, whether it is skin tone or colors of the rainbow, so the concept of mixing colors to persuade a consumer is not far-fetched. According to Ciotti, in a study titled

Colors are apart of our everyday lives. They help us on dreaming, creating and increasing youthfulness. The author used colors to illustrate an importance behind objects, emotions, and characters. The various colors symbolize location, character traits and appearances.

As we all know, color is the voice for the artist 's sentiment. It makes up the appearance of a picture. Color is the decisive factor in depths of the two-dimensional plane of the artwork, making the viewer feel physically and mentally attracted, or the context of things - the phenomenon the author wants to present. Colors have been around for a long time, but there is not a common definition for colors. And perhaps humans are one of the luckiest creatures that can identify colors. Often, the recipient 's eye knows a myriad of colors and colors that always change based on the relationship between light and perspective. In art, color creates a sense of

There may not be a causal relationship between the installation of blue lights and the decrease in crime rates or suicides, but there is merit to the correlation when the same results happen in different countries at different times. Interestingly, the kinds of people who commit suicide and a sizeable number of the ones who become foreign fighters for insurgent groups, like ISIS, have something in common. They both feel disconnected from their community and lack meaning in their lives.4 They are seeking out a stronger sense of social cohesion and purpose derived from that social cohesion. By changing the color scheme of insurgent propaganda, it is likely that the message will cause a cognitive dissonance in the audience. An angry message against a blue background does not have the same impact on the targeted audience as the same message on a red or black background. Instead of provoking an individual to aggression and joining an insurgent group, a predominantly blue propaganda piece would have a calming effect on the subconscious levels of the mind. Action requires motivation and energy, things not usually found in subdued individuals. If the disconnected individual does not feel anger or

Color fills our world with beauty. We delight in the colors of a magnificent sunset and in the bright red and golden-yellow leaves of autumn. We are charmed by gorgeous flowering plants and the brilliantly colored arch of a rainbow. We also use color in various ways to add pleasure and interest to our lives. For example, many people choose the colors of their clothes carefully and decorate their homes with colors that create beautiful, restful, or exciting effects. By their selection and arrangement of colors, artists try to make their paintings more realistic or expressive.

Are people aware of the hidden things that go on in food processing factories or how the animals are treated? Probably not. The movie Food Inc. shows some of the truths of food processing. People need to learn more about what they are putting into their bodies every single day. Some of these products could actually hurt them, even up to the point of death.

But in reality they are just expressing themselves, Bill the cafe owner paints pictures to show his emotions. David learns to show his color when people are making fun of his mom and he punches a boy out of anger. These are examples of how color gets displayed through emotions. In lovers lane people reading books became colored where the people listening stayed the same and this is because the readers were showing emotion. If color is added is shows emotion rather than a black and white screen showing no mood

There's an entire area of research on how color influences emotion. A few go-to colors are blue and black.

Color is an aspect of life that is all around us. It is in everything we encounter in our lives from the chipping paint of our favorite mug to the bright sparkle in a loved one’s eye. When it comes to color in a specific and moderated setting, the question seems to be lingering on the tips of tongues: What is the importance of color in the world of film? To fully respond to that question, one might find it useful to ask how important is color in our every day lives? On the surface, it may appear to a person that color is just one of those inconsequential aspects of life, something to be brushed aside with only a passing thought. However, if one truly considers the concept of color, there is so much more to be offered than what is on the surface. How many

One of the most important observations anyone could make while viewing a painting is the artist’s delicate choice and use of colors. In paintings, colors serve two different but equally important purposes. One purpose is to draw attention to the painting, while the other purpose is to display emotions. An artist that understood the importance of color in paintings extremely well was the late talented Vincent Van Gogh. In his painting Café Terrace at Night, Van Gogh incorporates a vast array of colors to arouse emotions from within the audience. In order to assess which colors aroused which emotions two important questions must be answered. What emotions do the specific colors used within the painting give off to the audience? How have the emotions behind the colors been learned through normal human experience over time?

Scholars and film critiques have often regarded the fifth-generation film Director, Zhang Yi Mou’s films as a visually sensual feast (Zhu 26). The predominant use of the color Red in his highly stylized films: Red Sorghum (1988), Ju Dou and Raise the Red Lantern (1991) are evidence of his trademark visual style thus leading scholars to critically analyze the symbolic representation of the color. I would argue however, in addition to the prevalent use of red in his art-house films, there are several supporting colors (black, white, grey, blue), intertwining with the color red. Zhang seems

Lastly, a huge component to a photograph that aids in arousing emotion is color, bringing out different emotions whether color is present or not.

Colours are more important than they are give credit for. A viewers eye quickly catches a bright colour against monotonous background than a blended in color. Its almost human psychology, you notice a man in a bright yellow shirt in a crowded street than a white or grey shirt that blends into the crowd. Use this to your advantage and follow the contrasting colours for best effect. The good thing about colours is that they deeply affect the mood of people. Yellow is believed to elevate people and make them merrier whereas red is believed to be exciting. Talk about manipulating people!