Executive Summary Leadership at Commerce Bank knew what it needed to do to be successful in the banking industry. They knew from the get go that they wanted to focus on differentiating themselves from competing banks. They wanted to compete on service rather than price recognizing that their prices weren’t always the best in the industry. Their corporate strategy was set around their customers having a positive, memorable, and consistent experience when they visit any of the Commerce Bank branches. They relied heavily on research to determine why customers left their financial institutions in favor of a competitor and they made it their goal to make Commerce Bank stand out from the rest. Commerce Bank capitalized on what other banks …show more content…
The hot dog cart caught on fire and the juggler in trying to help caught himself on fire (Frei, 2006). The leaders at Commerce Bank are now questioning whether they have taken it too far with retailtainment. After building the brand and reputation on service, they are concerned about what role retailtainment plays in delivering the Company’s mission.
Analysis Commerce Bank leadership built their bank around the philosophy of creating a retail experience for every customer. While other banks were competing on price, Commerce recognized that their prices were not the cheapest in the industry so they had to differentiate themselves in a different manner. The organization’s founder, Vernon Hill, really sought out to understand what factors affected customers leaving their bank and what key reasons lead to their dissatisfaction. He used that information over the years to create a successful service model that would ultimately set Commerce Bank apart from other banks. Many other banks focused on loans as their growth strategy while Hill’s point of view was that the bank’s real value was based on deposits rather than loans. This focus on deposits meant that Commerce needed to strategize based on its products, locations, service, and promotions. While most banks offered checking accounts that were very similar in nature, Commerce had to differentiate its account offerings to drive deposit growth. To do this, they offered an overdraft protection line,
My company is a Canadian company called TD Bank. Yes banks are mega-glutinous, self-serving machines and TD has these characteristics similar to what we expect and perceive of such institutions. However, I like the leaders of this bank. They play the big boys game but over the years, their community support initiatives, programs, education and financial funding have proven their backing for various communities and entrepreneurial efforts. The following describes how TD Bank has embedded an element of long-term wealth creation into their enterprise.
They have been able to generate different sources of revenues through commercial banking, credit card and retail financial services, which separates them from competing with some investment banking companies. The accounts, products and features the company offers sometimes have fees which it is willing to waive. Since the company wants the “share of wallet” of high balanced customers, it will take such actions. This action of course has the potential to deepen relationships. In the article by author Charles Keenen he states, “According to Bancography, a consulting firm in Birmingham, Ala., a customer who has just one product with a bank will stick with that bank for about 18 months, but add even one product - a savings account, perhaps - and the average jumps to four years. Customers with three products will stay with the bank for about 6.8 years.”
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Hello Cassaundra, thanks your posting nevertheless, the information into processes applied by Delta Community Credit Union. Their operation process strategy planning and campaigning to educated consumers that they can have no monthly banking fees, lower interest rates on loans was marvelous. The operation process seems to have empower many other consumers to join Delta Community Credit Union for only five dollars. Delta Community Credit Union strategy planning for greater customer services was on point validated with the article, thus, “2014 suggest that a significant percentage of consumers left “big banks” due to feelings of distrust and lack of service, per (Epperson, 2014).” I feel they made the right decisions, subsequently, because
In recent news, Bank of America publically announced its plan to make changes to debit card customer accounts in 2012 (Chang, 2011, NBC San Diego). To date, Bank of America has a “fee-free” policy on these types of accounts however; new regulations on debit card accounts are a hindrance to the Bank’s ability to maximize return on investments. As a result the bank is considering implementing a surcharge on checking accounts. However, the bank must determine if this will affect the attitudes and behaviors of customers. To achieve this, Bank of America must conduct business research.
For this project, we researched Wells Fargo?s performance in the last couple of years as a way to check on its progress to greatness. What we found was an overwhelmingly charismatic company that not only puts down its values in ink, but also strictly abides by them. Much to our surprise, a huge chunk of their thick annual report for 2002 was an honest listing of all the threatening factors that stand in the company?s way rather than its exceptional rankings in its sector. In this paper, we will focus specifically on Wells Fargo?s leadership, company culture, SWOT analysis, and financial performance analysis. We will try to link our findings to Jim Collins?s book as a way to prove that the company has
Wells Fargo’s strategy is based upon relationship focus, competitive advantage, reputation, price for risk, conservatism, operational excellence, and clear accountability (Perez, 2014). In fact, their relationship focus is measured based upon how efficiently, effectively, and prudently they serve their customers (Perez, 2014). As for price for risk, their business operations are conducted in a way to address risk to capital and only retail risk when there is sufficient evidence for a return (Perez, 2014). Notably, all banks are faced with credit risk, but there are choices, such as: avoid the risk if it is economically unviable, accept risk if it is justifiable, diversify the bank’s portfolio, or liquidate risk by transferring to another party (Perez, 2014).
leader in cross-selling banking products and services to its existing customers, and therefore, set sales
At Bank of America we are looking to deliver what the customer wants. We believe that there are five pillars. They are easy to use, clear, and straight forward banking, friendly and knowledgeable associates in the community, reliable products and services, security and accessibility. These tools will help our customers feel in control of their financial decisions. To make sure that this commitment is communicated we will market through mass media, associates, print ads, and radio. We have also switched the way we will target the customers. The customer will fall into three segments. They are Mass Market, Mass Affluent, and Small business. This will assure that we are delivering the
CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).
Although SHLD is attempting to cut costs and capitalize off of their newly appointed loyalty program, the company continues to manufacture quarterly losses (Sharf, 2014). Their lack of profitability stems from an inadequate mission statement, increased competition, inadequate marketing and lack of bargaining power. However, all of these aspects can be fixed to ensure that SHLD becomes profitable again. This is why research needs to be completed. I need to research ways combat competition, revitalize their marketing approach and increase their bargaining power. Furthermore, I need to ensure that SHLD’s modified mission statement provides guidelines for the entire organization to follow. Once all of these aspects of SHLD are fixed, I will present my results to my General Manager of SHLD eastern region. Prior to presenting a formal report to my General Manager, I plan to excavate information from sources as follows: Wall Street Journal, Forbes, ABC news and much more. In addition to periodicals, I will use UMUC’s Library to extract financial trends and statistics. Moreover, I plan to conduct interviews with general and store managers from Sears and K-Mart stores to retrieve their reactions to SHLD current financial
The industry that I have chosen to analyze for this paper in the banking industry. The companies which I have selected to analyze are Bank of America & Southeastern Bank. Bank of America will represent as the example for the company who has acquired and merged with other banks, and Fresno Southeastern Bank will act as the example for the bank who has never merged with a larger bank in any form or has been acquired. Both these banks offer similar products to their customers, for checking and savings accounts to home and car loans. They both offer investment products as well. Bank of America has a lot more products on a larger scale due to the size of their company, and the mergers they have made over their history. They operate worldwide
This has not quite come easy and to understand the reasons behind the success of Dollar General, this analysis will delve into the internal and external environment that has led to this phenomenal accomplishment. As early as 1983, the company had been renowned as the leading retailer dealing with consumer products, which raises the need to understand the company’s history to evaluate the foundation of its success (Noggle,
Have you ever went to a grocery store or a retail shop and received bad services? Did you want to go back to the store after they treated you so poorly? One thing I have learned from working in a grocery store is that no business can be successful without the support of their customers. In this paper, I will be comparing and contrasting two major companies, Hot Topic and Nike. By comparing these two successful companies, I will prove that companies have no chance of success unless they take care of their customers. I will compare their missions and history. These comparisons will prove that good customer care is the key to any company's success.
In 1996, Citibank was an emergent banking institution attempting to increase its market share in the competitive Los Angeles area. In order to do so, the bank’s strategy was to focus slightly less on their financial growth, and much more on providing “a high level of service to its customers”. Management viewed this paradigm shift as “critical to the long term success of the franchise”.