Company Background Of Under Armour

2007 WordsApr 20, 20169 Pages
Company Background Under Armour is a publicly traded sportswear company on the New York Stock Exchange. It entered the New York Stock Exchange on November 8th 2005 and had an initial IPO of $13 per share (Walker). The company’s ticker symbol, which represents the security on the NYSE, is UA. Founded in 1996 by Kevin Plank, a former football player for UMD, UA works towards its mission of “making all athletes better through passion, design and the relentless pursuit of innovation” by selling a wide variety of sports apparel geared toward athletes of all types (Under Armour, Inc. - About Under Armour). Its clothing lines are tailored to specific playing conditions such as the “ColdGear” line, benefiting athletes who play in cold weather and the “HeatGear” line, benefiting those who play in warmer conditions (Under Armour, Inc. - About Under Armour). It also makes “AllSeason” gear for anyone who is active in weather that fluctuates between the extremes, or anyone else who wants to wear UA clothing. UA also prioritizes corporate social responsibility and lives by the values of “Innovation, Inspiration, Reliability and Integrity” (Under Armour, Inc. - About Under Armour). In terms of competition, Under Armour’s main competitors are Nike, Adidas, Puma, and other sports apparel companies. Nike is the biggest competitor and like UA, it prides itself in its various sports performance clothing lines. For example, the Nike Pro Combat clothing line is specifically marketed towards
Open Document