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Compare And Contrast Emirates Airline And Mcdonalds

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Propelling operations with only two aircrafts in 1985, Emirates Airline now flies the world’s greatest armadas of Airbus A380s and Boeing 777s, offering clients the solaces of the latest and most productive wide-body airplanes in the skies (The Emirates Group). Whereas, McDonald’s, with more than 34,000 restaurants worldwide and 1.8 million employees is the world’s biggest restaurant chain. Roughly three million customers are served in the 1,200 restaurants in the UK daily and about 97,000 individuals are employed with the investment of over £40million on development and training each year (McDonald’s, 2017). Emirates Airline and McDonald’s, two very different companies, in the oligopoly market structure and monopolistic market structure respectively both have their own unique way in running their businesses. In an oligopoly market like Emirates airlines, there are few enough firms to create barriers to be raised against the entry of new firms (Sloman, J. et al, 2010). Firms like Emirates Airline, Qatar Airways and British Airways are the few firms that dominate the market by providing flights domestically and internationally so it would be hard for new firms to enter the market as they would need a large amount of capital to be able to purchase new aircrafts and hire experienced pilots to bring up the name of the company. They may also collude to change prices of air tickets which makes them price makers. Emirates embraced the methodology of dynamic pricing which helps

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