Comparing Apple And Microsoft : The Relationship Between Apple Vs. Microsoft

One feature that Apple offers that Microsoft doesn’t have is ITunes and an App store which offer customer to buy as much music as they want to be stored on their phone, iPod or computer or mac. This means that Apple appeals to a larger target group and can get more business. One feature that

Today, Microsoft is worth seventy-two billion dollars. Now, one of the biggest questions are “Microsoft or Apple?”. Many people prefer a Windows 10, but others prefer a

Microsoft went on to develop Windows 95 through Windows XP. Steve Jobs went back to Apple in 1997 and came together with Bill Gates. At the unveiling of the news that Apple gave in to Microsoft, Steve Jobs told the world, "Thank you Bill. The world is a better place"(Booth, 34).

Apple and Microsoft personally, are two different types of computer designs with their own strengths and weaknesses. Many of their differences are purely cosmetic, but others are major, including their built-in system tools, available applications, and overall usability.

It seems that the competition that has been brewing between Apple Inc. (NASDAQ: AAPL) and Microsoft Corp. (NASDAQ: MSFT) has never really died down from the late 1970s, even as both companies have had ups and downs in the stock market and in the consumer products market as well.

The Apple Company is best known for its PC make, the Macintosh and other diversion contraptions like the iPod, the iPhone, and the iPad. The things are by and large always enhanced and mechanically progressed and have been gotten great in the shop showcase. The Microsoft Company is best known for their Operating System,

Actions from both parties determine the state of the economy compared to the economies of other countries, such as North Korea and Cuba. In these countries, they thrive in a command economy, which encourages complete control of the economy and aspects of the citizens' lives by the government. This type of economy encourages equality between all citizens and many restrictions are placed on individuals, including the inability to own a private business. In America, however, most of the economy is controlled by the citizens, and we are able to start or own a business if we so choose. Because of this freedom, it allowed Gates to start a business alongside his close comrade, Paul Allen. They would not have been able to accomplish this feat if they lived in a country which supported a command economy. Also, in a MME, free-enterprise is supported, which allows for economic control by the people and their privately owned businesses. It allows individuals to completely regulate their businesses, such as the price of a product, which lets businesses compete fairly. Although Mr. Gates thrived in his business, the opportunity of competition with other technological companies contributed to his success. It allowed him to learn and improve his product. An example of competition Microsoft had to face was Apple, the company that developed and produced the idea of all Apple products such as the iPhone and the iPad. Microsoft also shared a bit of competition with Google. In the early years, Apple and Microsoft were close allies, but because of continued technological innovation and similarities between the two platforms, both companies were drawn apart. The strive to provide a better product for consumers allowed for learning opportunities which contributed to the success of both companies. But the influence of free-enterprise, which only exists in a mixed

It became available on January 5, 2010 and uses the Android open source mobile operating system

In this paper, I am going to bring out the similarities and differences between Microsoft and Apple. It is evident that rivalry is the mother of innovations in the contemporary world. The rivalry between Microsoft and Apple to dominate the technological industry and markets has seen major developments in the industry. Their achievements have been tremendous in the past years, and in 2012, according to the Fortune list, Apple was perched at position 17 while Microsoft was at 37 (Noga 20). Many people tend to think that the two companies are one and the same thing. However, computer addicts appreciate the fact that both companies provide software applications. They are the two most established companies as far as the production of computers are

Microsoft Corporation’s profitability ratios: Figure 2. From 2012 to 2013, Microsoft Corporations profit margin increased roughly 5%, although there was a slight decrease from 2013 to 2014, the profit margin still increased nearly 2.5% overall. Their return on assets experienced a decrease of over 1% due to a sizeable increase in inventory on the books, similar to Apple Incorporated. Microsoft Corporation’s return on equity also decreased by nearly 1% between 2012 and 2014 due to sizeable increases in the amount of equity held in the company.

The website is well organized, making it very simple to find what a person is looking for. Unlike Microsoft, it is well spaced, which helps to grab the reader’s attention. Microsoft’s homepage is setup fairly differently from Apple’s. Instead of having a main ad like Apple, its site has a set of highlights advertising their information. Highlights do not catch a reader’s attention as well as Apple’s large ad. Furthermore, Microsoft’s homepage is also packed with a lot of information in such little space. The information is broken down into bullet points, but the font is small and there are hardly any images to differentiate between the items. There is little to attract the reader to make him/her want to read through this content because it just appears to be boring. Therefore, the homepage of Apple and Microsoft differ.

The financial analysis expressed in this paper shows a comparison of two large firms in the communication and technology industry. Microsoft and Apple Inc. both deal in telecommunication gadgets and accessories within the United States and around the world. The paper focuses on the financial comparison of the two companies for two fiscal years of the year 2014 and 2015. A close analysis of the financial ratios is employed in bringing up the comparison. These rates are derived from the balance sheet and statement of income of both firms.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).