Comparison Of Next Shop, Topshop, Zara And M & P. Inc.

Although Primark is primarily known for offering on-trend ladies fashion at the low cost end of the market, it stocks a diverse range of products including baby and kids clothes, menswear, footwear, accessories, home ware, beauty products and confectionery. Primark prides itself on being “adored by fashion fans and value seekers alike” and being “right on the bubble in terms of fashion and what people want to buy”. The company does so by keeping costs to a minimum, getting its buying right and investing in big bright stores. According to ABF, Primark sold out both its autumn/winter and spring/summer ranges with little discount, which is a ‘testament to the success’ of the company’s buying teams. The company has all of its merchandise made specifically for its stores and so Primark has its own fast-fashion brand names.

Marks and Spencer’s is my other organisation and the structure of the organisation and the strategic planning helps each business including the Marks and Spencer’s business organisations achieve their overall purpose and aims. There are many ways in which the business organisations do to accomplish this: their vision statement- ‘Our Vision’: To be the standard against which all others are measured. Their mission statement- ‘Our Mission’: To make aspirational quality accessible to all. Their value’s statement- ‘Our Values’: Quality, value, service, innovation and trust. Whether we're working at home or abroad, within our own stores or in partnership with our franchisees, our Vision, Mission and Values remain the same. Ensuring we meet our customers' needs with appealing, superior quality products at attractive prices’ and their aim’s and objectives- ‘Our aims and objectives’: To make money for the shareholders, and improve profit margins wherever possible. They do this by- Designing appealing

According to Nextplc (2014) Next is one of the biggest United Kingdom (UK) Retailer involved in offering and selling exquisitely designed, quality fashion and accessories for men, women and children. They have been in this business for over 150years. They offered services through Next retail which has more than 500 stores in UK, Next Directory which offers a home shopping catalogue and website (domestically and international) with more than 4 million active customers around 70 countries. They also offered Next international with more than 200 licensed stores around the world. The main competitor of Next includes Zara, Mark & Spencer, Debenhams and Topshop.

Consumers have the ability to change the companies verdicts and ideas, as the customers are the vital aspect to sales. Topshop have to continuously research the customers’ desires and progress their products to best suit their needs throughout the future. Topshops organisation have to monitor five different key markets to adapt their products and services for the consumers. Topshop have to study: Consumer markets, resellers, corporate markets, administration markets and worldwide markets. As the consumers’ needs and wants are changing endlessly, the demand for Topshops research and knowledge have to be an on-going process.

NEXT Plc. is a retailer based in the United Kingdom, and is one of the biggest clothing organisations that also offer footwear, accessories and home products. The company’s divisions consists of NEXT Retail which has over 500 stores in the UK, NEXT Directory a catalogue containing furniture and home products with over 4 million active customer in the UK and overseas and a website distributing to customers in approximately 70 countries.

Marks & Spencers and Primark are two different organisations. Marks & Spencers (M&S) was created in 1884 in Kirkgate Market Leeds and Primark was created in 1969 in Dublin (M&S). M&S are known for their upmarket foods, high quality and great value clothing and home products (M&S, 2012). Appendix 1, shows the M&S Christmas collection. The business has become an international global retailer corporation with 1253 stores over 54 territories (M&S 2013). In March 2014 M&S’s sale was £10.4bn up 4%, operating profit £818m up 4.6% (M&S,2012).

Marks and Spencer's is a multinational chain of department stores, which sell a wide range women's, men's and children's clothing and footwear, gifts, home furnishings, beauty products, financial services and food, all exclusive to Marks and Spencer's. It is a successful company that has 375 stores in 29 countries worldwide and over 10million shoppers a week. As well as owning the US supermarket group "Kings Supermarkets" M&S website

Marks and Spencer plc (also known as M&S and Marks & Sparks) is a British retailer headquartered in the City of Westminster, London,

Marks and Spencer Plc. (M&S) is a major British multinational retailer. Located in London, the company has for a long time been specializing in selling of clothes, home products and luxurious food products (Thomson, 2013). On a weekly basis, there are more than 21 million people who are served by the entity. The principal sources of the company’s’ products have been for a long time stood at 2,000 suppliers in the entire world, which is a competitive rate when compared to other market players. In order to achieve its efficiencies in operations and information system management, the company’s’ core values have been based on the quality, value, service, innovation and trust

Marks and spencer is a very well established brand in the UK.For any organization the first step in creating a career progression is always to determine where you want to go and what skills, competencies and experience those jobs require. If we look at the literature above, than Marks & Spencer bring forth a new business strategy in which its main focus was on three key features:

Founded in 1884, Marks & Spencer gradually transformed itself from a small booth to a global department store company with multiple channels,

Over the past few years there has been an apparent change in the fashion retail industry which is taking control of it‘s speed. ‘Fast Fashion’ is the new 21st century phenomenon currently dominating high-street retail.

“As one of the UK’s leading retailers, we sell stylish, high-quality, own brand Womenswear, Lingerie, Menswear, Kid swear, Beauty and Home products, serving customers through our 302 full-line stores and website, M&S.com. “

The strengths of M&S include the development of high quality products, good employee relationship through better pay, quality reputation in its brands and maintaining long term relationship with the company’s suppliers (Nadine & Anne, 2009). The weaknesses of the company include increased reliance on UK suppliers instead of using cheap overseas suppliers, failing to keep up to date with the changes in the retail clothing market, absence of precise marketing strategy and non-consumer focus. The opportunities for M&S included speedy technological changes, whereby the company must be ahead of its competitors, focusing on the market segmentation of the retail clothing market through variables such as age, men and women clothing and product diversity. The potential threats that affect M&S include extreme competition from Gap, Oasis, Zara, Top Shop and ASDA, maturity of the retail clothing market in the UK meaning that consumers are always searching for other new trendy products; global expansion has not been successful (Nadine & Anne,

Marks and Spencer (M & S) was started by Michael Marks and later joint by a partner Tom Spencer in 1884. It is one of the largest British retailers that sold clothes, home furnishings, food, gifts etc. and was formerly known as St. Michael. It has markets in Europe, Far East, America and Asia. The company suffered a series of losses and a dip in the market share from a few years before the stepping down of the then CEO, Sir Richard Greenbury, in 1999. In 2001 the company underwent a drastic strategic change and the