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Comparison Of Target And JC Penney

Decent Essays

Two companies I believe have demonstrated their marketing ability using social media are Target and JC Penney. Both companies have struggled to keep up with the changing demands of consumers but have recently made impressive changes to encourage customer satisfaction. For example, Target has introduced new brands and JC Penney offers rewards points for shopping. Both stores offer a convenient app that allows users to find coupons for their purchases.
Target is a store I frequently shop at so I had to select it as one of the companies I believe does an incredible job showcasing their marketing on social media. My preference is to shop in a Target store rather than online but I sometimes search for particular items to see if they are available …show more content…

After making purchases on both company websites and reviewing email correspondence sent to me from these companies, I observed all eleven determinates in both companies - adaptation, interactivity, nurturing, commitment, network, assortment, transaction ease, engagement, loyalty, inertia, and trust (2017). Emails I have received from these companies are relevant to my needs and make it easy to purchase the products which is nurturing and demonstrates adaptation. The websites are visually appealing, easy to find, and easy to use. Both companies offer a variety of products and make it easy to compare them. The familiarity with the website will keep customers coming back to the website rather than shopping other websites. Both companies send products in a timely manner and address customer concerns quickly. They also allow customers to write reviews that other customers can easily find to learn about other customer experiences. Target and JC Penney are trustworthy companies and both have loyal customers who feel the competitors do not offer the same overall experience as these companies. JC Penney and Target have both recently made changes with their marketing strategies in an attempt to increase customer satisfaction. The changes in products offered as well as promotions have helped boost overall customer satisfaction with the

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