Omantel is an organization which is pioneer of the telecommunication industry in the Oman. It is the main internet provider in the Oman and it has market leadership position in the market. The government of the country has 51% share in the company. The company has formed itself a major global hub through presently 10 submarine cables landing in the country such as PLAG, EPEG, Mena, POI, OMRAN, BBG, GBI, Falcon, EIG, and TWA etc. The company designed a project in the 2015 for the application of the FTTH type of technology in the Oman and for this the company won award for the best maintenance of the quality for the HR in the company (Omantel, 2017).
Strategic planning plays a crucial role in the successful journey of the companies and it open new roads of opportunities and success for the business organizations. The business organizations focus mainly on secrecy of the strategies from all within or outside the organization for raising the level of successful achievement of the goals of the company. Different companies choose different means of strategic planning as some companies keep the strategies secret even from the middle and lower management and only senior
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The company attains the strategic advantage by having that information that other in the industry desires to know as the rivals in the industry always search for the competitive data and this help in getting the competitive advantage by the company. The competitors of the Omantel desire to know the strategies that help the company to provide low rates to the customers and attain the cost leadership in the industry. So, in this way by keeping the strategies secret the Omantel maintain the market leadership position in the industry and is operating successfully in the highly uncertain and dynamic business environment (Maguire & Said,
Strategic planning is designed to leverage the strengths of a firm while minimizing the effects of its weaknesses. It is difficult to know the potential advantage a firm may have unless external analysis is done well. For example, a company may have a talented marketing department or an efficient production system. However, the organization cannot determine whether these internal characteristics are sources of competitive advantage until it knows something about how well the competitors stack up in these areas.
In today’s highly competitive business environment, budget planning or forecast based planning methods are insufficient for business to survive. The firm must engage at strategic planning to clearly define objectives and built a strong internal structure in order to assess both the internal and external situation to formulate planning, implement the strategy, evaluate the progress, and make adjustment as necessary to stay on track. Strategic planning has a bad reputation. People think of it as a laborious process to produce a document that will just languish on a shelf. Many business managers consider strategic planning to be a waste of time. But these perceptions aren 't really accurate. A company needs a strategic plan for the same
Strategic planning is an integral process of an organization defining its strategies and direction and making decisions to allocate available resources to peruse laid strategies, which provides the organizations which a competitive edge over their competitors.
Communication is a very intricate part of a successful strategic plan. Collaboration with the board, executive leaders, management team all the way to front-line staff must be informed what the strategic plan is and how it relates to the mission and vision. The mission, vision, values, goals and objectives of the organization must be organizational-wide dissemination. In order to have an effective and efficient strategic plan one must first select a strategic leader to help decide what their mission and vision will be. “Strategic leadership involves creating a vision and strategy that helps the organization succeed at its mission in both the short and the long term” (Spath, Abraham, 2014).
Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an
To businesses today strategic planning is not just an idea, it defines a way to build a brand, customer loyalty, produce and grow long-term revenues which enables an organization to achieve its objectives. (David, F., 2014) Strategic management is a fundamental part of business which assists in sustainability of the business and helps create value for a business. Without the right mix of strategic planning a business can lose market share to their competitors; hence profits. Since 1994, Amazon has been paving the way for both e-commerce and traditional brick and mortar retail companies.
According to literature, strategic planning is vital for strategic management. Burgelman (1994) points that strategic planning is a process which decides how, when and who is going to plan and how the results will be implemented. Drucker (1974) identified that the planning for an organization’s future that includes setting major overall objectives, the determination of basic approaches to be used in
Strategic planning is the process of gathering information from stakeholders, market players, professional entity, and government agency. The purpose of gathering information is formulating a realistic and a workable framework that any organization can implement and work with. Evaluation of information is a key aspect in determine the kind of plans that the organization wish to a chive over certain a period. Strategic planning ensures the implementation is, crafted well, and parties involved be acquitted with it. Developing a good Strategic plan helps a company to implement its missions and visions effectively, and helps the company to evaluate
“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).
Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. This process begins with a clear company mission statement. However, this is only a small piece of a dynamic and perpetual process. Other activities involved with strategic planning also include setting supporting organizational objectives, designing a sound product mix as well as coordinating functional strategies. Strategic planning works to set the groundwork for the rest of the subsidiary planning functions in the company.
‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment
Strategic planning is central to management study. It defines the long term direction for the company and all other business functions orbit around their established strategies. This article studies how a company formulates business-level strategies, optimize their competitive positioning and obtain a competitive advantage over their rivals.
When we talk about the strategic management practices of organisations, it is first necessary to understand what strategic management is. It is considered that organisations exist for a purpose and this purpose is well stated in the organisation’s mission statement. A strategy refers to the plans made by management of an organisation to develop and sustain competitive advantage so that the organisation’s mission is accomplished. Strategic management is a process by which the management analyses the environment in which it is operating before even making the strategy and then makes a plan for implementing and controlling the strategy after it is made for
In his article, “The Fall and Rise of Strategic Planning,” Henry Mintzberg (1994) provides his views on the process of strategic planning. He offers that most companies and organizations start a strategic planning process with little understanding of the definition or actual purpose of planning. He tends to admonish much of the conventional understanding concerning strategic planning and proposes his interpretations. He states that “the most successful strategies are visions, not plans” (Mintzberg, 1994, p. 107).
Omantel is the leading telecommunication in Oman in mobile network in both in subscriber and revenue.