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Starbucks 's Pizza Enterprises Limited ( Dmp ) : Study Of Strategic Management Practices

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Domino’s Pizza Enterprises Limited (DMP): Study of Strategic Management Practices
Introduction
In today’s world, competition makes businesses to have an edge over other players in its field as well as protect itself from competitive practices of players outside its core business domain. To maintain that edge, organisations have to constantly lookout for different strategies that will position them well in the market they are operating and give them a strong advantage over their competitors. It is also a well-known fact that internet has revolutionised the way businesses operate. The greatest inventions affecting the business landscape today being the smart phones which have an “app store” for downloadable “apps” and the social media …show more content…

About Domino’s Pizza Enterprises Limited
Domino’s has come a long way after starting its first store in Australia in 1983 and later being taken over by Silvio’s Dial-a-Pizza in 1993 which then rebranded its own stores as Domino’s pizza as well. It was listed on the Australian Stock Exchange (ASX) in the year 2005. It is run successfully by the CEO Don Meij who was once a delivery driver at Silvio’s Dial-a-Pizza and later merged 17 of his stores into Domino’s for getting a shareholding in the company which was privately held in 2001. It has expanded globally now and has operations with more than 1500 in Australia, New Zealand, France, Netherlands, the principality of Monaco and Japan.
Strategies & Strategic Management
When we talk about the strategic management practices of organisations, it is first necessary to understand what strategic management is. It is considered that organisations exist for a purpose and this purpose is well stated in the organisation’s mission statement. A strategy refers to the plans made by management of an organisation to develop and sustain competitive advantage so that the organisation’s mission is accomplished. Strategic management is a process by which the management analyses the environment in which it is operating before even making the strategy and then makes a plan for implementing and controlling the strategy after it is made for

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