BUS 501 CLA1 Competitive Analysis
Le Yang
Westcliff University
Abstract The report is a short introduction of the writer’s workplace. Also, it includes the basic information of the industry the organization belongs to. It also mentions the customers base that includes internal customers and external customers. The last part of the article discusses that how the writer serves her customer’s needs as an employee.
Keywords: hotel, sales, customer service
Luckily, I get the internship in a four start franchise hotel in Pasadena which is a nice area for business. Hotel locates at an excellent location of Pasadena downtown. It’s very convenience to the customers to use all different types of transportation. So it becomes one the most popular hotels of the area among customers. Also, another advantage of the hotel is next to the city Civic Center. It has large event space for many national association event space. So hotel receive many businesses because the Civic Center. It has total 311 hotel guest rooms. The hotel is a full service hotel with one bar and one restaurant. The hotel was built in 1977 then at 2000, it was upgraded to a famous brand until now. Recently, the hotel in undergoing a $20 million renovation which includes public area and guestrooms. The seasonal business effect is not very obvious to the hotel. Even during the slow season, hotel could reach 60% sold daily. The modern hospitality industry is an old
Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times, and has influenced the development of the economy since the founding of this country.
Barriers to get into the hotel industry are huge, which make the hotel industry not look appealing to new entrants.
The UK hosts a number of the worlds most prestigious hotels, and hotel brand name chains. All to which use Information systems, in particularly, more well known chains such as Premierinn, Novotel, and the Hilton. Who in fact are the current market leaders for hotels within the UK. Their continuous success in being one of the biggest hotel chains in the UK depends on them constantly increasing and expanding the use of new information systems.
Based on your analysis of the company's situation, does it appear that the good hotel concept worked? does the good hotel need Joie de Vivre or can it continue on its own?
The center of our industry and competitor analysis research is MGM Mirage, the second largest casino hotel operator in the world with $7.2 billion in revenues in 2008. The only company that surpasses MGM Mirage by revenue and scale is Harrah’s Entertainment Inc. with $10.8 billion in revenues in 2008. Other competitors that should be considered are Las Vegas Sands Corp. and Wynn Resorts Ltd with respectively $1.7 and almost $1 billion in revenues in 2008.
hotel business but has run into difficulties finding suitable managers for its properties. PLG’s $4 billion property
Millennium Partners and The Ritz Carlton Hotel have partnered up to open a hotel located in Washington D.C. This hotel will be a multi-use facility called the “Hospitality Complex” where you will find the 300-room Ritz Carlton Hotel, luxurious condos at the top of the complex, restaurants, spas, sports facilities, and retail shops. There is a huge concern that the time frame of the seven-day training process is not enough time from new employees to deliver the supreme guest service that the Ritz Carlton is known for. This Seven Day countdown prohibits the hotel from opening at a higher occupancy rate which means the hotel not making revenue.
Dave Collins, the H.I.D.’s president made an aggressive goals which including increase the number of hotels by 50 within 10 years. Hence, if the goals proposed by Collins were accepted among the H.I.D management team members, the company will need to build probably 26 or 27 hotels over the next five years in several new locations in order to reach the strategic goals. Besides, the strategic planning that the company need
The Economic conditions challenge the hotel to achieve business and profit margins. Due to the economic crisis, it is becoming difficult for the hotel to maintain Ionian Hotel Enterprises S.A. brand as a lesser amount of capital given to run the operation.
Ashford International Hotel is a UK based modern hotel nearby Ashford International train station with magnificent location that attract tourist and nearby town people towards the Ashford for tourism purposes. The location of the hotel makes it attractive for tourists and other customers to select it as their location to stay on their holidays and normal visits to Ashford. The hotels provide the facility of contemporary furnishing, décor, Wi-Fi, separate lounge areas, complimentary wines and snacks that has increase its demand among consumers. In addition, the excellent food services offered by the in-house food and beverage department of the hotel makes it more worth of customer’s preference in compare to other hotels working in Ashford (The
Mandarin Oriental Hotel was founded in year 1963, in Hong Kong, China by Simon Keswick with a group of members. The hotel is located beside the Kuala Lumpur landmark building, Petronas Twin Towers. Mandarin Oriental Hotel is a five- star luxury hotel with elegant environment, spacious rooms, and variety of leisure facilities. This hotel also has a dining restaurant which offers variety of dining options.
This Department publishes research notes, conference reports, reports on the work of public agencies and associations, field (industry) reports, and other relevant topics and timely issues. Contributions to this department are submitted to its two Associate Editors: Research Notes to Juergen Gnoth (Department of Marketing, University of Otago, Dunedin, New Zealand. Email ) and Conference Reports to Russell Smith (Hospitality and Tourism, Nanyang Technological University, Singapore 639798, Rep. of Singapore. Email ). Unsolicited conference and agency reports will not be accepted.
First of all, before analyze all the above, let’s analyze a little the profile of the hotel something which is very important so that can proposed a system as close as possible to the standard of the hotel. The Makedonia Palace is based in the second largest city in Greece, Thessaloniki since 1980 and is one of the most historic hotels in the country. The hotel offers countless services to its customers such as covered parking, jewelry store, sports facilities and catering but also a friendly and very good environment to employees that helps them to improve themselves constantly. In 2013 the hotel has undertaken by a new entrepreneur who put the aim to improve the facilities and the services of the hotel to the client but also for the employees. Starting with some changes to the organization of the company observed that a substantial
The hotels & motels industry value consists of all revenues generated by hotels, motels and other accommodation providers through the provision of accommodation and foodservice. The value does not include any revenues generated through other interests, such as casinos, shops and
For the planning of our bachelor degree, we have one course are called Convention and Hospitality management. It is held on the year 3 summer holidays. It is from June23 to August23. I already finished the internship and this reflection report is a record what happens to the internship. In this time, my internship company is Wynn Macau and my position is Front Office Services Agent. As I am interested on fronts of line’s work and prepare for my future career. This is really a valuable opportunity let me worked there. Wynn Macau is one of the 5-star deluxe hotels ranting in Macau. It has 1007 room between Wynn Tower and Encore Tower. Wynn Macau is also got 5 stars ranting of Forbes rewards 2014. That includes the two hotels: Wynn and Encore Hotel, the spa and health centre and