Competitive Intelligence Predicament

The nature of this event describes an internal breach of security in order to access and manipulate sensitive data. This internal breach was caught by the auditor, but the communications from the auditor to those who’s data was breached was intercepted.

Justify how your recommendations will limit use, sharing, retention and destruction of Finman’s corporate data by Datanal and Minertek.

This paper gives a justification of the importance for Kudler Fine Food’s development of its marketing tactics and strategy, and identifies other areas where additional research is needed. An analysis is done to understand the importance of competitive intelligence in regard to the development of Kudler Fine Foods marketing strategy and tactics.

In a real sense, it cannot give a correct strategy that can be taken by the competitor because a competitor is flexible to change their decision any time depending on the goals intended. It also does not explain the reasons behind opting for a certain strategy (Li & Yu, 2016).

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

The importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s tactics offers the consumer the opportunity to tell them what they do or don’t like, which store they have shopped in, how the learned about Kudler Fine Food’s, and why they shopped there and why they will shop there again. Any tactic a business can use in analyzing their own web-site through the eyes of their customer is a very strong use of competitive intelligence.

Porter, M. E. CompetitiveS trategy. (1980): Techniques for Analyzing Industries and Competitors. New York: Free Press.

Users with certain rights may misuse their privileges to steal company data and sell it competitors.

Company stood to lose reputation and its manufacturing license. There could be damaging legal notices and lawsuits which can harm the company for some time.

weak points, knowing this information he would use exploitation to its greatest effect. In every

To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The company should develop a strategic advantage over their competitors’

Before this analysis will begin, it is vital to stress that this model is well-known as an effective instrument. An advantage of this model is that it captures the immediate environment in which the company competes. It allows to clearly understand the forces which

The positive outcome of this strategy is that the company will get more profit. It is because the company no need to share the profits with others company. The negative outcome is that it is more risky. The government will take action to take over the company because there have no acknowledge of the company.

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).

Consequences such as, the information offered by Jessica if used will violate the property rights of Silt, Sand, and Such and if it is found that the trade secret was handed over and used by Granite, Granite may face a lawsuit. An ethical egoistic decision may also lead to hiring someone who is not valuable beyond the information that is traded and a decision will have to be made to fire her later on. She might then take Granite secrets to other competitors to acquire another job. This will affect the company negatively, resulting in loss of credibility and profits. As a result, Joe Raymond will lose his job, reputation and possibly his home.