Competitors of Honda

Cars. You cannot leave your home without hearing or seeing the monstrous vehicles tearing down the road. Although these machines originated in America, it is common knowledge that foreign made cars are much more reliable than any that America could create. One foreign company that creates such vehicles is Honda, a company based in Japan ("Honda Motor Co., Ltd."), and the 2004 Honda Pilot is the perfect example of a foreign car that surpasses American car company standards in its dependability, size, and pricing.

Japanese transportation has acculturated with other countries across the world. Automobiles such as Honda or Toyota are globally known. According to Beppi Corsariol’s article, “Japanese cars are becoming the standard for quality, consistently topping the Consumer Reports and J.D. Power ratings. Toyota surpassed GM as the world's biggest car maker.” Automobiles from Japan are increasing in popularity because of this and present great value to the consumer.

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Although Toyota invented this new hybrid vehicle more than ten years ago, it did not offer the car to the USA consumers immediately. The main reason was that Toyota was aware of the new technology challenges. While Toyota was on the market research and new product development, other companies were focusing on merger and acquisition. Brand recognition, technology changes and improvement take several years to finish and Toyota wanted to launch a product which has cleared all the possible obstacles such as space, efficiency, speed, safety, weight which can meet all consumers ' expectations.

Toyota must keep on producing vehicles that car customers want to buy. They must figure out what these buyers demand in a car. Once they tackle this then they can be successful, but if they don’t produce what they buyers want then they will not reach their goals.

Nissan cars are renowned as the top selling automobile in the world due to its low price and great performance. Whether you like fast car or a car for the family, Nissan’s cars exceed at whatever the people need. The company, Nissan Motor Co., create with the world economy and the high demand for more fuel efficient cars. With a wide range of cars from family size cars such as Nissan Pathfinder to a stylist sporty car such as the Nissan 370z, Nissan Motor develop all kind of automobile that will fit anyone style. Some people even consider Nissan futuristic for their electric cars, which require no gasoline for it to drive. With cars like these Nissan really make a name for itself when it comes to innovation. Their cars are top in class at

Toyota is following the best-cost strategy because with their Lexus line they charge lower prices compared to competitor’s luxury cars. Toyota offers substantial differentiation because it is able to provide high performance features and luxury with the Lexus models in comparison to other high end models such as the BMW. Toyota went from making high quality cars at low cost to making premium quality Lexus models at costs that are below other luxury car makers. These are specific characteristics that make each of these firms a best-cost provider. Toyota has established Lexus dealers which are separate from the Toyota dealers; this allows the Lexus dealers to provide a better level of customer service. With the Toyota Lexus, the company has given the customer a lower price from its competitors without compromising the luxury.

Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of internal combustion engines (motor vehicles) producing more than 14 million internal combustion engines each year. Honda’s trademark had been registered in Japan since November 13, 1953 it was not until a decade later that the motorcycle and automobile company filed for trademark registration in the

One of the problems faced by Malaysian Automotive Industry is reputation. For many years Proton car is always being branded as a cheap and below par car manufacturer. Due to this unwanted reputation, consumers are sceptical about Malaysian cars where it does not guarantee any assurance. Since Proton was formed in 1985, Proton managed to breakthrough in domestic and international market as an affordable car. But over the years, Proton has compete aggressively with other automotive manufacturers due to localization of many foreign manufacturers in Malaysia. Due to the localization, foreign cars has been in the market in lower prices. This makes Proton as a car that does not have resale value because the pricing of Malaysian cars depreciates rapidly each year.

Toyota Motor Corporation is a Japanese automobile manufacturing company which was founded in 1937 by Kiichiro Toyoda from his father’s spinning and weaving company. The company rises after post war era and became the world’s largest automobile manufacturer in 2012 beating General motors and Volkswagen behind and is by revenue it stands at twelfth place. Toyota group presently consist of 15 companies involved in design, manufacture, and sales of all classes of automobiles and their parts, also steel manufacturing, and textile machine production. With more than 3 lakh employees, revenue around $210 billion and presence all across the globe with 14 overseas manufacturing facilities Toyota is competing to sustain the leadership position in the sector.

TOYOTA MOTOR CORPORATION is a Japan-based company mainly engaged in the automobile business and financial business. The Company operates through three business segments. The Automobile segment is engaged in the design, manufacture and sale of car products including passenger cars, minivans and trucks, as well as the related parts and accessories. The Finance segment is involved in the provision of financial services related to the sale of the Company's products, as well as the leasing of vehicles and equipment. The others segment is involved in the design, manufacture and sale of housings, as well as information and communication business.

“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.” (Toyota Global Vision, 2015)

media, although the causes of individual reports were difficult to verify. Government officials, automotive experts, Toyota, and members of the general public contested the scope of the sudden acceleration issue and the veracity of victim and problem reports. Various parties attributed sudden unintended acceleration reports to mechanical, electric, and driver error causes. Some US owners that had their recalled vehicles repaired still reported accelerator pedal issues, leading to investigations and the finding of improper repairs. The recalls further led to additional NHTSA and Toyota investigations, along with multiple lawsuits.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are