Compromised Data In Sony

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

Sony can also differentiate themselves in the market by employing a consumer-focused positioning strategy. A consumer-focused positioning strategy revolves around consumers. This strategy can be tailor made to the audience by using social media, apps, and other online platforms to engage, access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer focused is in line with Sony’s new planning

Sony Corporation is a well diversified company providing many complementary products and services. Not only does Sony offer electronics through its own website, it has a series of online products and services it offers to its users. The PlayStation Network, a part of the Sony Entertainment Network, is one of these many services. Through the PlayStation Network, owners of Sony PlayStation products can play games online with each other. Users can also purchase games and additional items through the PlayStation Network. Credit card information is stored in the network to be used for future purchases. Storing

A data breach incident which happened in 2014 could cost Sony Corp. $8 million in settlements, Bloomberg reported. The data breach happened when North Korean hackers were angered by "The Interview", a film that was centered around a fictional plot to eliminate Kim Jong-Un. Sony is reportedly going to pay $4.5 million to former and existing employees, while the lawyers who handled the case are expected to get $3.5 million.

What type of attack was launched on Sony? The assault on Sony network is believed to have been started with a simple spear phishing attack. This phishing attack allow the hacker group ‘Guardian of peace’ to gain access to the network by stealing network credentials. More than likely the simple phishing cause an un-trained employee to give up their network credentials with out a fight. “Analysis conducted by AlienVault revealed that the source code was specifically designed to target the Sony Pictures. The source code examined by Alien Vault used a simple login and password to gain access to Sony Pictures corporate network”( ). Experts believe that the hacker recycle a previous found code from all ready pre-existing malware, specialist had a look at the code and uncovered that this preexisting code was modified/written and send out by Korean speaking hackers.

Most of the parts of the assets affected include the computer's software and networks used by the company. This incident was detected in the month of February and as part of the Anthem, Inc. responsibility a formal warning was given right after detecting a possible breach to our software and network, but the hackers had already accessed some of our data.

A news article stated, “It broke with such suddenness, however, that at

Aside from the Playstation Outage, there had been larger and more nefarious data breaches in history that exploited weaknesses in internet, server, and network security. One such breach is when Heartland Payment Systems had, what was called, the most massive credit card security breach in history, with hackers embedding deep into Heartland security and recording card data. According to Bloomberg Business, it was estimated that “as many as 100 million cards issued by more than 650 financial services companies may have been compromised”. The attack cost Heartland $12.6 million, which was orchestrated by a man named Albert Gonzalez, who was also the cause for several other data breaches, each costing from thousands to millions of dollars. Another such attack was when Russian, and a Ukrainian, computer hackers assaulted NASDAQ stock exchange servers and stealing “more than 160 million credit and debit card numbers, target more than 800,000 bank accounts” (NY Daily News). Separate hacking operation spanned over seven years, attacking NASDAQ, but also affected “chains like 7-Eleven”. All the operations, in the period of time and the global scale it spanned, resulted “in at least $300 million in losses to companies and individuals”. One of the latest, and possibly the largest, data breaches of 2015, Anthem, the second largest health insurer in the US was hacked, compromising millions of account and personal data, as well as social security. When Anthem discovered that they had been

Target Corporation acknowledged a breach in their systems just as the 2013 holiday season was in full swing. The hacker have taken the information of nearly 40 million credit and debit cards from shoppers who shopped in its stores over the initial three weeks of the holiday season. This is the second biggest penetration of its kind announced by a United States retailer, of which Target is the third largest retailer. Apparently, the hackers worked quite speedily with the operation lasting from the day before Thanksgiving to Sunday December 15, 2013. These nineteen days are part of the large kickoff to the Christmas sales season. Target is said to be working with federal law enforcement and other experts to avert comparable future attacks. The company has not and does not seem to have an intention of revealing exactly how the system was compromised. It is known, however, that the company did not find the attack alone.

There have been quite recently enough subtle elements spilled to the press and investigated by security specialists to assemble it. This was a focused on and pre-planned breach. That implies the attackers set out to break into Sony. A focused-on assault is the hardest to stop. "Against an adequately gifted, financed and roused hacker, all systems are defenseless," composed famous security professional Bruce about the Sony breach. The attackers said they accessed Sony's systems from the internal Sony. In November, after the breach was made open, a few workers said they reached the hackers group that caused the breach, Guardians of Peace, or GOP. "Sony left their entryways opened, and it bit them," a GOP part known as "Lena" revealed to CSO Magazine. "They don't do physical security anymore". "Physical security" is hacker speak for things like entryways, windows, keycards, and camcorders. The attackers said thoughtful workers let them into the building. Lena disclosed to The Verge, "Sony doesn't bolt their entryways, physically, so we worked with other staff with comparable interests to get in. "We don't know whether these workers were

There are about “700 current or former employees had information including their names, Social Security numbers and wage data compromised in the attack” (Peterson).

This was the largest a cyber-attack in the company which had a severe impact with Sony Pictures company former and current employees. The company is working to restore the compromised system and eradicate the malware from the network.

In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a

Way back then, Sony entered the market originally as a supplier of components for Nintendo Entertainment System (NES) home console. However, when Nintendo failed to introduce new technologies that would improve the gaming experience, Sony grabbed the chance to seize the opportunity. Sony

They will try to compromise an employee’s email account to see what they can learn there and will check publicly available information such as: Company web page , Press releases , Social media , Out of office replies with travel schedules. What they look for is : General information about the company, where it does business, and with whom , Names and titles of company officers , Management organizational structure: who reports to who , Information on new rounds of funding , Information on new products and services, or patents , Product or geographic expansion plans, Travel