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Essay on ComputAbility - Sales Goals

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ComputAbility, a mail-order company, began in 1982. An authorized reseller of computer software and hardware,
ComputAbility offers their clients over 50,000 products.
The company has built their reputation on a foundation of competitive prices and quality service. In August of 1997,
Creative Computers, also a mail-order company, acquired
ComputAbility. The acquisition provided a number of benefits to the company, primarily a larger product selection to offer to customers.

Currently, ComputAbility employs 60 + people with plans of adding on 20 to 30 more sales representatives and support staff during the next year. Prior to February of
1998, all of the sales representatives were in the inbound division. This division handles all incoming …show more content…

Creative
Computers hired the company who developed
"Discovery," to train the company’s internal trainers and select corporate sales representatives. After the initial training, the company trainers conduct Discovery for all remaining and new employees.

The training program consists of five courses, each containing one to three modules. The modules focus on techniques for cold calling, probing the company needs, developing client relationships, and account and time management. Representatives are given metrics (daily goals) in the following areas; number of calls, talk time
(amount of time the representative spends on the telephone), and dollar. The following goals show the expectations given to the employees during the first 6 months the training was in place:

Calls: 80-120 calls per day

Talk Time: 3.5-4 hours per day

Dollars: $3000 - $28000 gross profit

(determined by months of employment)

The company who created Discovery developed the metrics of calls and talk time. The dollar goals were determined by ComputAbility.

Discovery has been in place for approximately 9 months.
ComputAbility has experienced a few issues regarding the metrics. The first issue deals with the number of calls the sales representatives are required to make. Representatives have expressed to management that the goals are not realistic and do not allow for development of client relationships. As a result of the first issue, the company is

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