Concept And Value Of Integrated Marketing

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

Ideally, all businesses using the internet as a marketing tool would want to be seen in their right image. For this to be achieved you must incorporate techniques that combines quality content, the social media and search engine optimization methods to attract prospective customers. This is inbound marketing; in this technique, potential customers find your brands, products and services by reading relevant quality information provided; they respond to this information through social sites and results to a public talk. Through the talk a network is formed where there is sharing of tips, ideas and uses of products or services, this network expands resulting in many people talking about your business. Indeed inbound marketing is a cheap way of converting

The market is the set of actual and potential buyers of a product. Building customer value and satisfaction is the key to product success. Marketing is about understanding customers needs and developing a product that provides value and promotes effectively. Marketing, in addition, is also about wants and demands. Wants are shaped by culture and personality. Demands are wants that are backed by purchasing power. As a marketer responsibility is formed to provide a combination of products, services, information, or experience to satisfy these needs, wants, and demands. Customers form expectations about the value of products and

Schultz (2007) has some suggestions for improving a company's marketing. The first is to improve marketing capabilities, especially the functionality of marketing in an interactive marketplace. The second is to improve the customer focus, aligning the organization's tactics with its customer's needs. The third is to develop marketing and communications synergies. He argues that many companies develop adverstising, sponsorships and public relations independently, when they should be part of a unified, coordinated effort. The fourth is to develop better measures and metrics, as these will improve the efficiency and effectiveness of marketing strategy. The fifth is understanding social and economic networks to better reach the target

Along these lines, organizations utilizing the pull marketing strategy for the most part advantage more in light of the fact that the adamant clients have a propensity to be steadfast promotion long-term clients of the organization. Mullen and Johnson(2013) contended that in the event of push marketing strategy the organization will utilize distinctive promotional strategies like incorporation of discounts, coupons, gifts, warranties and guarantees and extra after sales services for marketing the item and making the item appealing for the clients. If there should arise an occurrence of push marketing subsequently, the client may change the buy preference with the adjustment in the design patterns. Consequently, Phau, Lee and Quintal (2013) expressed that push marketing does not create long haul faithful clients for the

It plays a prominent role for every player in today’s competitive and dynamic market scenario, digital marketing is via electronic channels and by posting positive comments, feedbacks about the company/product you (and your happy customers) can attract new customers and build long-lasting relationship.

Ahmed Haibe Business BTEC Level 3 Unit 12 P1- Describe the role internet marketing has within a modern marketing context P2- Describe how selected organisations use internet marketing Introduction In this assignment I will describe the role of internet marketing within a modern marketing context, I will also be describing how EBay uses internet marketing. Marketing Mix The marketing mix is based in a combination of the 4 Ps: product, place, promotion and price. These are ideas to consider when marketing a product but the 4 Ps are extended to the 7 Ps because many businesses do not sell physical products, they provide services that customers can not touch or feel. The extended marketing mix consists of 3 Ps: people, processes and physical evidence. Product Product- This

By looking at the huge amount of social media campaigns, e-commerce websites, sales emails, forums, etc., it appears that companies of all sizes have been translating their marketing approaches to the Internet because of its accessibility to their target audience and the money required to do so. (Chui and Manyika 2012.)

Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. The important factor is getting to know the customers, therefore the more knowledge of customer data shapes the marketing communications and advertising message that is created.

93% of b2b companies use content marketing, but time & time again, marketers struggle to execute their strategy. Or when they do, they fumble around, not sure what they should be doing or why.

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).

“Integration marketing is a process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time” (www.ama.org). The classic access to integration marketing in companies and other organizations helps design discrete expeditions for special publicity promotions. In return, this classical approach enables the businesses to strengthen one another by boosting their market effectiveness.

Effective Integrated Marketing communication could nurture a stong customer relationships, but it require a careful planning to an integrated communication program. It could maximize certain communication objectives that potentiality lead to a desired behavior form the target audience.

Integrated marketing communications, or IMC, is important in today’s marketing, as it involves the social media and the internet as a way to brand and advertise companies. This paper will examine IMC utilizing three concepts from Robyn Blakeman’s text, Integrated Marketing Communication: Creative Strategy, juxtaposed to case studies from Applegate and Johnsen’s text, Cases in Adversiting & Marketing Management, as well as tie in concepts from Michael Serazio’s, Your Ad Here, in order to create a detailed examination on IMC. This examination includes considering the functions of IMC in relation to a marketplace example to offer an analysis on how these concepts are relevant. Ultimately, this paper will demonstrate how IMC is needed in a

The purpose of this article is aims to explore the whether Integrated Marketing Communication could indeed be seen as an effort towards promotion in practice. Besides that, the second purpose of Integrated Marketing Communication is drawing out few challenges and future of integrated marketing communications for business. In this article the author discusses the concept of Integrated Marketing Communication. The Integrated Marketing Communication as an effective tool that can guide practitioners in developing and implementing marketing communications more consistent, systematic and efficient. The methodology of this article is using a variety of review of literature to obtain and collect information about Integrated Marketing Communication.