The consumer world has been known for its diversity in needs and great power at either profiting a business or bringing it to its deathbeds. This is the core reasons that businesses have to always come up with new innovative means to retain their customers as well as stay ahead of their competitors in the market base. To come up with the best way to market a product, in this case the iPhone, one needs to know the needs of the different customers that you are targeting. These have to be the primary as well as the secondary needs so that one can rely on them to convince potential clients that their products are the best choice there is in the market. The iPhone has to have more innovative features than the common phone known like ability to …show more content…
Not only does it record the time and distance taken, it also gives a report on the location you have run using the Global Positioning System (GPS). Safe for this, the gadget can manage to connect one to his or her personal trainer for instructions as well as provide music companionship in the training sessions. The iPhone is also ideal for all people as it is one of the best tools to assist in shopping. Its Amazon application has been incorporated in the gadgets as a shopping aid. Such aid is so unique that if you cannot trace the item, one takes a photo of it and sends using the iPhone; amazon then seeks for a similar product and sends you a feedback. Zinio, an application found only on the iPhones has the ability to offer news from different news issues for free. This is a great feature for news lovers as they can have access to different news issues on the go by the use of their iPhone gadgets. To this end, another advantage is that the news offered is arranged in categories thus one can access specific topics with reference to their interests. Incorporated in the gadget is a flashlight that can be customized to ones tastes. The color of the flashlight can be changed to different colors and one can also generate their own colors at the touch of the button making it not only an accessory but also fun to use. The iPhone also has the ability to double up as a portable FTP server. The gadget once connected to a Wi-Fi connection
The functionality of the iPhone’s operating system is so smooth and advanced, it out performs Android operated device. Apple’s innovation and creativity has helped it to become the best mobile operating system on the market, “Because Apple makes both the hardware and the operating system for iPad, iPhone, and iPod touch, everything is designed to work
When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.
New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.
“The iPhone is an integrated cellular telephone and media player developed and marketed by Apple. The device combines the main functions of several popular electronic gadgets in a single device, with a shared interface and integration between them. In addition to its primary function as a cellular
Without saying, the iPhone does no less of a job than any of the smart phones out in the market. More importantly, Apple has re-demonstrated to the world that their logo represents innovation and reliability. The advantages of having a big brand name means that people know your product, and believe in it. What Apple has over small companies and startup companies is a financial leverage over them. Instead of mass advertisement, apple can feed more of its money into R & D which can allow them to fuel the economy with new innovating idea’s and products. Strengths: 1) Brand name- Highly recognized name from previous products like Apple computers and iPod & iTunes. Known for offering multi-functional, reliable and cutting edge products- that is design capabilities of products. 2) Capital- profits from its long established operations give iPhone financial leverage or R & D Startup Company’s lack. Weaknesses: Like almost all products, the iPhone is not entirely flawless. Its major weakness is its limited channels of distribution. Unlike the IPod, which are sold through many retailers, the iPhone canonly be sold in AT&T stores, T-mobile, and Apple stores. Although AT&T is the largest phone service provider in the United States, they only currently serve 58 million out of 2.14 billion cell phone subscribers. Besides for their poor channels of
Today many companies do their business directly from the iPhones. Business people and non-business people alike are using the iPhone in order to achieve
On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.
The iPhone proved the ability of the smartphone beyond businesses to everyday consumers, permitting users to gain easy access to email and mobile browsing. Unprecedentedly, consumers felt like their computer was mobile.
Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.
Technology has, since the primitive years, always been used to invent tools in order to solve problems. This would, in turn, simplify and make man’s life easier. Through advancements in the field, man has become more efficient on both the macro- and microscopic level. Anything nowadays can be attained with either the flip of a switch or a click of a mouse. One particular technology that came about in this time was the smartphone. Since 2008, the smartphone, a device that combines a normal cell phone with a computer, typically offering Internet access, data storage, e-mail capability, etc. all in your hand was deemed as ground-breaking technology and created one of the largest and most competitive market in terms of
With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in
Currently in 2014, the iPhone offers over hundreds of thousands of apps that make almost any task user-friendly. They also have the most advanced technology compared to other app markets (“iPhone” 1). This did not just happen quickly. There was not an App Store until a year after the launch of the first iPhone. It is mind blowing to believe that the iPhone 5s has LTE mobile broadband, while the first iPhone in 2007 did not even provide 3G (2). In about five years, Apple's iPhone developed greatly when it comes to the technology within it. Also, the outside features went through modern enhancements, including change in appearance from the original, and getting slimmer with each new generation. Throughout time apple will continue to
Another famous device manufactured by Apple is the iPhone. The iPhone is the world’s first smart phone. This device is like having a handheld computer. It provides some of the same functions and features that a full computer does. It also allows the user to browse the web and check email. Not only does it provide features from a computer, but it also allows the user to send and receive
With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper
The iPhone is very different from other smart phones because of its third-party development environment. Third-party applications make the iPhone unique, and the iPhone is an