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Essay on Concept Development and The Apple iPhone

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The consumer world has been known for its diversity in needs and great power at either profiting a business or bringing it to its deathbeds. This is the core reasons that businesses have to always come up with new innovative means to retain their customers as well as stay ahead of their competitors in the market base. To come up with the best way to market a product, in this case the iPhone, one needs to know the needs of the different customers that you are targeting. These have to be the primary as well as the secondary needs so that one can rely on them to convince potential clients that their products are the best choice there is in the market. The iPhone has to have more innovative features than the common phone known like ability to …show more content…

Not only does it record the time and distance taken, it also gives a report on the location you have run using the Global Positioning System (GPS). Safe for this, the gadget can manage to connect one to his or her personal trainer for instructions as well as provide music companionship in the training sessions. The iPhone is also ideal for all people as it is one of the best tools to assist in shopping. Its Amazon application has been incorporated in the gadgets as a shopping aid. Such aid is so unique that if you cannot trace the item, one takes a photo of it and sends using the iPhone; amazon then seeks for a similar product and sends you a feedback. Zinio, an application found only on the iPhones has the ability to offer news from different news issues for free. This is a great feature for news lovers as they can have access to different news issues on the go by the use of their iPhone gadgets. To this end, another advantage is that the news offered is arranged in categories thus one can access specific topics with reference to their interests. Incorporated in the gadget is a flashlight that can be customized to ones tastes. The color of the flashlight can be changed to different colors and one can also generate their own colors at the touch of the button making it not only an accessory but also fun to use. The iPhone also has the ability to double up as a portable FTP server. The gadget once connected to a Wi-Fi connection

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