Consumerism Comparison: The Card Shark Commercial and the 2010 Superbowl Doritos Commercial

The commercial is somewhat accurate because to some people the chips are addicting and they would have a lot of Doritos in their house however, to others the chips are not appealing and they do not want the chips in their house. The advertisers made the commercial this way to appeal to the emotions of the viewers to get them to buy Doritos, in

Doritos, are they that good? The answer is yes, yes they are. The propaganda techniques used in the commercial are Bandwagon and Emotional Appeal.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

The use of specific lighting in the Doritos ad employs pathos to convince the audience to buy the chips. When the audience sees the ad, their eyes are automatically drawn to the bags of the Doritos in the center of the picture. While the center and top of the ad is well lit, the light fades out toward the edges to force the audience to focus on the brightest part of the ad, which is the bags of Doritos. All the audience is able to

“Introducing the lasted, newly improved widget… anyone whose anyone has one… it is a must have!” These words sound familiar? This is due in part, because advertising today has taken such extreme measures to persuade the American public; materialism has become the most prominent and universal mentality. The need to have the newest and best has become an instilled characteristic of the average citizen. How, you may wonder, has the advertising industry become such a powerful entity? The answer is that propaganda has always played a vital role in society; this is not a new concept. Throughout history propaganda/advertising has been to entice, elude, and manipulate people.

In closing we used many more techniques that helped sell our product. Like Alliteration, inclusive language, and evidence. The protein in the sunflower seeds was evidence that it makes the doritos healthier for us to consume. Whenever someone thinks of that that means oh so it's good for me. That mean they are more likely to try it and love that product. These doritos are healthy and have spectacular taste. So what more can you ask for. Please try the Special Addition of Doritos Sunflower Seeds.

To summarize, the commercial starts with the ringing of a phone, the call is to 911. The woman on the other end is calling for a pizza. The 911 operator is confused and makes the clarification that this is an emergency line. She understands, but continues placing the order. The tone of the operator becomes one of agitation. He continues to ask if she has an emergency, then realizing she has someone in the area who is monitoring her, making her unable to speak up. Once the realization is made he helps her by sending officers to her location, she is not able to stay on the line and she hangs up. Throughout the phone call, there are no faces. The walls are painted with dull colors. There are books strewn across a disheveled rug, a leaky faucet running over a cascade of dirty dishes. Followed by a bed, and a fist-sized hole, the last visuals provided are of a staircase lined with photographs with one single frame missing, and the missing frame on the ground broken. Next, white words affront a black background, “When it’s hard to talk it’s up to us to listen.” Every color in the commercial is obscenely dull, nothing pops. It is on purpose, so the viewer only focuses on the big pictures: the broken picture frame, the hole, and the dirty dishes.

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

This scene was written to represent a Carl’s Jr. Advertisement. The ad

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

Advertisements are everywhere these days and can be extremely annoying. They will try and get people to buy anything from food to cars and everything else in between. Advertisements have also started to rely heavily on the sexual elements to sell its products. An example of this advertisement would be the ad for Carl’s Jr. or Hardee’s. In this ad, it features Paris Hilton standing in a very seductive way holding a cheeseburger. She takes up half of the ad while the other half is of the actual product with some text. Carl’s Jr. started these racy ads back in 2005 and are known to feature models in bikinis in their advertisements to try and attract younger men. This advertisement heavily relies on sexual appeal to sell its products by using a very sexy and provocative Paris Hilton and using double entendre in its text.

The Dorito’s commercial shares the same electronic mode as the snickers because their purpose is to attract the general public. Using television as the main media benefits the campaign because they can reach large numbers in a single exposure. It is also useful because Doritos is a product with a broad market. It is also used YouTube as their media because the ads is saved in this big social network and anyone is able to find it. In a National Geographic TV special, it was reported that Doritos is a $4 billion per year product and is therefore the number one seller in corn-based chips. According to Unruly´s count Doritos was the most-shared ad of the Super Bowl, with almost 900,000 shares as of the day after the game. Doritos’ “Ultrasound”

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at

A Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. Most channels gain over 50% of their revenue from TV advertising firms. Without TV adverts, we probably wouldn’t buy half the products that are on show in shops.

The marketing campaign called “For the Bold” held by the company of Doritos - PepsiCo Inc.(PEP). Based on the data from Savory Snacks Industry Profile: United Kingdom (2014), PEP occupied the sixth of the top 50 package food companies with a 47.5% market share in UK savory market. In addition to the end of the fiscal year July 2013, the total revenues reported $864 million, $163 million net loss and $701 million net income.(Savory Snacks Industry Profile: the United Kingdom, 2014: page 11, page 25 )