Consumerism Comparison: The Card Shark Commercial and the 2010 Superbowl Doritos Commercial

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The comparison of the two Doritos ads comes from 1970’s Card Shark commercial and the 2010 Super Bowl commercial showing a little boy telling her moms date not to touch momma or his Doritos. Both commercial show a conflict that happens between the main players in the ads. The main comparison that you see is the race of the actors. As I reviewed the 1970’s ads I could not find any that were racially equal with the cast members. I in the 1970’s thirty second Doritos ad with in the first nine seconds you know what this commercial is selling Doritos. The opening seen the main actor is setting at a table well dressed in a suit playing cards with three other gentlemen. At about seven or eight seconds into the thirty second commercial and you still can not tell with the product is being sold. The lighting in the room behind the main actor appears dark, with one lady in a red dress and two other actors coming down steps the rest of the room does not appear to be notable because of the like of lighting darkness of the furniture and walls. At ten seconds the secondary main actor comes into full frame with the Doritos bag firmly in hand showing product being sold. The lighting around the actor is dim, but the Doritos bag has it on light showing on it and it can be seen clearly. At fifteen seconds into the ad if the consumer had some how missed with the ad was selling they reinforced it by using the Doritos signature statement “ When people eat Doritos brand tortilla chips one good

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