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Contemporary Issues Of The Hotel Industry Essay

Decent Essays

CONTEMPORARY ISSUES IN THE HOTEL INDUSTRY Critique Article- 2 Submitted By: Tariq Tanveer Mudh Student ID- 1000020230 Assumption- 1 The performance of new industry entrants can be effected by their pre-entry experience. Evidence- The author has provided the evidence in the form of Ganco and Agarwal, 2009 to support this assumption. It is essential for every new firm to have particular experience in specific field which help them to survive and compete with other rivalry in the market. Challenge- I agree with above mentioned assertion by the author. Prior knowledge and experience of any specific field is very important to determine the performance of any organization. New entrants who carry prior experience having a greater chance to survive in the market. Also, it helps to differentiate one from another and help to establish in the market. It also provides ability to face the market situation in the terms of technological and production change (Shane, 2013). Assumption- 2 Potential consumers trust on an organisation’s brand as an indicator of its product quality. Evidence- To support this assertion author has given the evidence of Erdem and Swait, 2006. Challenge- I agree with the author as every consumer have their own perception about brand because it give a feel to the customers about the quality it provide in the term of the services and products. Now a days, customers are very quality conscious and they want value to their money. So the logos and

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