Controversical Analysis Of A Watcher

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

This advertisement was used for a personal project in high school about nicotine and the consequences of smoking cigarettes. When I first saw it, this simple picture of a line of cigarettes diminishing on a grayish white background was so captivating that I stared at it for a long period. The poster is designed by an anti-smoking organization and was published on the Internet via social media three years ago. Since it is intended for a wide range of audiences, there are no disturbing images similar to those from other’s ads. Simple yet meaningful through the sophisticated art of minimal design, the poster brings a new approach to advertising in the modern day.

Cigarettes’ major ingredient is tobacco. Smokers consume tobacco in many ways, such as cigarettes, or smokeless tobacco, such as chewing tobacco. Cigarettes’ main route of consumption is smoking. A smoker lights the end of a cigarette, inhales the burned tobacco, and then exhales. The picture demonstrates this method of consumption by the cigarette’s placement in the male’s mouth. The cigarette is the picture’s tactic of describing the topic of the message. This public service announcement is not about tobacco products. More specifically, the message pertains to cigarettes which contain the product tobacco. Thus, inhaling the dangerous substance into the body is a slow act of

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

A recent study has shown that fifteen out of every hundred adults in the United States within the age group of eighteen years old or older smoked cigarettes. Cigarette smoking is one of the largest causes of deaths each year, which is responsible for one out of every five deaths on average, which could have been easily prevented. The advertisement I choose to analyze is a black and white image, displaying a young women smoking a cigarette, where the smoke from it forms a knot around her neck. By doing so the image brings awareness to the deadliness of smoking and what can happen to a person as a result.

Television, newspaper, social media; no one can escape advertisements. They consume our world and affect us everyday. Persuading, grabbing attention, or enticing their audience to buy explains the overall goal of advertisers. In an ad published by the Network Advertising of Mumbai, India in May 2010, it uses the model of persuasion to discuss a highly controversial topic. By using a visual that involves a little boy trapped inside the two fingers of a smoker, the Network Advertising of Mumbai, India uses this image as an attempt to convince smokers that smoking becomes only a “pleasure for you,” but “poison for your family.”

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.

These type of commercials have reached over 10 million teens between 12 and 17 (“Bechman”). It is such a good message that television channels like MTV, and ads before Youtube videos. DARE is one program that helps the majority of teens learn about drugs, smoking, alcohol, and ways to stop and deal with it. In 2010 a teen reviewed study on DARE found that students were more likely to attend school while not doing drugs and smoking (“Top Pro and Con Arguments”). This type of teaching teens works, according to the US Substance Abuse and Mental Health Services Administration teens attending DARE report lower alcohol, tobacco, smoking, and marijuana use (“Top Pro and Con Arguments”). Also, when teenagers see other people and the way they look, talk, and smell teens don’t want to end up being like that, so they refrain from it. Another service that helps teens stop smoking is the Center for Disease and Control and Prevention which sends surveys and has classes strictly for teens. They advise teens about making good decisions especially about health and effects of smoking (“Health Effects of Cigarette Smoking”).These classes, commercials, ads, and organizations make a great impact on teenagers lives and decision mostly on smoking and the causes.