Cosmetics Case Study

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

The concern most employers have about older workers is their ability to perform, primarily because this opens up a host of issues such as safety and health. Even more to the point employers have concerns about an older workers physical malfunctions and their decline in mental capacity. But that argument is being challenged through healthy living habits such as exercise and proper diet.

MAC Cosmetics is originally a Canadian company that spread its routes successfully to many countries all over the world promoting equality,” All ages, all races, all sexes, all MAC,” this is the motto of one of the largest growing luxury cosmetics brands in the world. For MAC artists and MAC customers this motto is followed religiously, it is truly what drives this company which pushes for equality and strives to let no one feel excluded. MAC was started in 1984 by, Frank Tosken a makeup artist and photographer and Frank Angelo in Toronto. They found cosmetic products which were readily available to makeup artists and regular customers did not perform well under the penetrating environment of studio lights, and had to be constantly touched up. They started out by generating cosmetic formulas which included intense and warm colors that met their specific needs. By using them backstage on models and performers, news traveled fast about these efficient products and the demand began to increase, through just the professionals in the makeup industry. Then by word of mouth news spread to the broad population and it was made available to the public. In 1994 the company was acquired by the Estee Lauder who owns many of the world 's favorite cosmetic brands until today.

For the black woman struggling to find the right shade of makeup have no fear! It has always been very difficult to find shades of foundation that represent the numerous numbers of shades the melanin filled woman, or man, comes in. The beauty industry is now expanding! Each of these products has been evaluated first hand by friends, family, top beauty gurus, and me.

When people fall in love with people, I fall in love with cosmetic. My desire to learn more about cosmetic began when I found out there are many makeup products contain animal ingredients or its by-product. From there, I started to do more research and studies on the components in a cosmetic product. As a Muslim who is a makeup enthusiast, it is uncommonly important for me to wear makeup that is free of animal and alcohol content. At that point, I thought to myself, what if I create my own halal cosmetic line. I have always loved the idea of creating something by myself and it gives me a huge sense of gratification upon actually completing it. Also, the opportunity to be involved in something which makes a difference to the world is something I greatly desire. I believe there’s no other way to feel these achievements than when I am a cosmetic chemist.

Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world.

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

MAC cosmetics has a highly effective advertising strategy. Competition, trend-setting and value are the main appeals that influence a customer to purchase their products, ordering from

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

While networking through her work at the salon, Estee continuously sought to expand her business. After Estee Lauder the brand’s

The detail full version of this table is presented in appendix 1 in page number 8 (Hopkins, 2009).

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

EMERGENCY OVERVIEW: This is a personal cosmetic product that is safe when used under the appropriate intentions.