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Count On Me Commercial

Good Essays

Hyundai’s Super Bowl Television Advertisement, “Dad’s Sixth Sense,” showcases how far Hyundai is willing to go to protect its drivers, while telling the story of a father’s love for his son, in under thirty seconds. The saying, “Remember when only dad could save the day…,” spoken by the voice-over, connects the father to the past and the car to present day. The car now, takes over the father’s job of protecting his son, thus creating the illusion that the car and the father are the same. The ad successful showcases the automatic emergency brakes on the all-new 2015 Hyundai Genesis, while keeping its audience amused by the touching father-son relationship. Hyundai uses Bruno Mars’ catchy song, ‘Count on Me’ to lighten the “disaster averted” …show more content…

The ad’s background music ‘Count on Me’ by Bruno Mars is upbeat yet calming. Instead of sitting on the edge of our seats every time the son almost gets hurt, the song lightens the mood and almost makes us forget that the son is endangering himself. The song also fits perfectly with the ad. ‘You can count on me like 1, 2, 3, I’ll be there’ are only a few of the lyrics Mars sings. The ad successful captures the father’s love for his son. In each scene, the father makes sure his son does not get hurt, and in the scene with the piñata, the father is willing to put himself in danger. In the final scene, Hyundai alludes that the father and the car are the same. The voice-over confirms that by saying, “Remember when only dad could save the day…,” thus saying that the car will make sure, just as the father did, that the son is out of danger’s …show more content…

For example, in the third scene, the son seems to have lost control while riding his bicycle and is heading toward a parked truck. Before he crashes into the truck, he calls for his father. His father comes running from behind the truck and saves him just before he crashes. In the fifth scene, the boy is playing catch. The boy is so focused on catching the football that he doesn’t realize that the grill is behind him. His father quickly drops the prepared food in his hand and saves the son from running into the grill. This pattern of constantly being in danger and being saved from danger, continues throughout the ad, however we start to realize how unrealistic each scene becomes. First, although some parents are able to save their child from trouble, they aren’t consistently present each time their child is in danger. It’s almost impossible to be present or available in these so called “child-disaster” moments. Lastly, in each scene (except for the last scene), the background people don’t offer any aid to the son nor do they react to him almost hurting himself. This is unrealistic because if someone is in the way of danger or has fallen and injured their self, people would react. They may not necessarily run to help, but they might react through hand gestures or facial expressions. Because this ad makes

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