Hyundai’s Super Bowl Television Advertisement, “Dad’s Sixth Sense,” showcases how far Hyundai is willing to go to protect its drivers, while telling the story of a father’s love for his son, in under thirty seconds. The saying, “Remember when only dad could save the day…,” spoken by the voice-over, connects the father to the past and the car to present day. The car now, takes over the father’s job of protecting his son, thus creating the illusion that the car and the father are the same. The ad successful showcases the automatic emergency brakes on the all-new 2015 Hyundai Genesis, while keeping its audience amused by the touching father-son relationship. Hyundai uses Bruno Mars’ catchy song, ‘Count on Me’ to lighten the “disaster averted” …show more content…
The ad’s background music ‘Count on Me’ by Bruno Mars is upbeat yet calming. Instead of sitting on the edge of our seats every time the son almost gets hurt, the song lightens the mood and almost makes us forget that the son is endangering himself. The song also fits perfectly with the ad. ‘You can count on me like 1, 2, 3, I’ll be there’ are only a few of the lyrics Mars sings. The ad successful captures the father’s love for his son. In each scene, the father makes sure his son does not get hurt, and in the scene with the piñata, the father is willing to put himself in danger. In the final scene, Hyundai alludes that the father and the car are the same. The voice-over confirms that by saying, “Remember when only dad could save the day…,” thus saying that the car will make sure, just as the father did, that the son is out of danger’s …show more content…
For example, in the third scene, the son seems to have lost control while riding his bicycle and is heading toward a parked truck. Before he crashes into the truck, he calls for his father. His father comes running from behind the truck and saves him just before he crashes. In the fifth scene, the boy is playing catch. The boy is so focused on catching the football that he doesn’t realize that the grill is behind him. His father quickly drops the prepared food in his hand and saves the son from running into the grill. This pattern of constantly being in danger and being saved from danger, continues throughout the ad, however we start to realize how unrealistic each scene becomes. First, although some parents are able to save their child from trouble, they aren’t consistently present each time their child is in danger. It’s almost impossible to be present or available in these so called “child-disaster” moments. Lastly, in each scene (except for the last scene), the background people don’t offer any aid to the son nor do they react to him almost hurting himself. This is unrealistic because if someone is in the way of danger or has fallen and injured their self, people would react. They may not necessarily run to help, but they might react through hand gestures or facial expressions. Because this ad makes
This advertisement found on Google, is a simply zoomed-up hand is different than any normal hand due to its colossal, bulky, green, and appears to be a Marvel Universe’ popular character; the Hulk. The fictional superhero, the Hulk, is known for its aggressiveness and strong outrageous powers. Many kids, especially young boys, are inspired by such a figure for being so mighty. Enabling such a strong and mighty superhero to have a scant band-aid on is figuratively speaking that it is favorable to ask for help, even in minor situations! Some kids may have the problem with pride and do not want to submit to band-aid protection. Revealing this kind of vulnerability and keeping up with the green appearance of the advertisement makes the ad truly effective. Eye may not realize how color scheme is so important and effective to a worthy advertisement and how green signifies strength, safety, and healing powers(The Color Green 1). Therefore this ad is an effective ad for kids and its
Since decisions are made by government, it will appeal as a strong ad to the government but still appears strong to the individual person. By showing the child holding the gun, it sends the viewer into shock to see such a young person holding something so dangerous in their hands. The use of children in the advertisement shows that even little children are at risk. The children get parents to take action but also leaves a parent scared for their child’s safety. The techniques used in this ad are appealing to the government as they are the ones who make all the decisions but stand out to the general public as
The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a
This Allstate “mayhem like me” advertisement is a well-rounded commercial as it plays to pathos, logos, and ethos, not just one appeal. By playing out the very fears a driver has in their head they convince drivers to protect themselves from mayhem by buying insurance from Allstate, a well-known, trusted insurance
Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.
Empathy is a major aspect that this picture plays off of. First, smack dab in the middle there is a child at 20 weeks old, only the size of the hand its sitting in. The baby is in a fetal position with its arms tucked in, and its feet held in close together. Almost seems like the it is huddling for warmth and as a protective, fearful sense. While the baby is the primary focus the hand becomes an intricate part of the picture. The had loses camera focus while holding the baby, but its not like the hand is not visible to the viewer. In fact, they leave it in some focus to reference the size of the baby. The baby doesn’t even encompass the whole hand. Those are just the visual image aspects of empathy, the image includes quite a bit of wording. In large font at the top of the ad reads, “This child has no voice,” and the author plays on this metaphorically and literally. The baby can not speak, but because it can’t speak and this is a pro-life ad, it means the baby can not verbal argue against its own death. The quote from earlier continues with, “which is why it depends on yours,” and this tugs at our sympathy strings and makes us feel responsible for the infant. The tone of the text is aggressive it is rather, needy, but not like the nagging needy, but the helpless needy. The effectivity of this ad falls rather heavily on the guilt associated with the
The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal
When the car tries to make an instant turn, it produces a sound to indicate that the turn was unexpected. The boy screams when he is knocked down. Screaming is utilized to draw the attention of the driver and those within vicinity of the incident. Scottie also screams because of the pay and the unexpected happenings. Scottie’s mother calls out his son and starts to cry a sign of pain and grief. The commercial does not use any music but people’s voices, emotions and feelings explain the whole
Even when people walk away from the ad they will still be thinking about it later. The fact that it is gory, relatable, and has the ability to transfer emotions to people, all come together to make this ad a one to remember, for a while. This ad may not be telling someone to buy a product, but it is doing something way more important than that. This advertisement is making the public aware of what can happen if you decide to be on the phone while driving, or on the phone with someone who is
The purpose of the commercial, “Dad’s Sixth Sense”, is to inform through entertainment. The intended audience is the general public but particularly for father and sons or family-oriented individuals; this is reinforced by the suburb setting. The video basically shows various scenes of the son’s near-by fatal accidents throughout the years as he grows and how his father always saves him. Through this commercial, Hyundai is trying to develop a relationship with fathers and sons by collaborating the universal instinct of a parent to save their child and the safety feature of Genesis. It emphasises on the importance of safety by endorsing the feature of automatic emergency break (AEB).
When the car drives off revealing a young child that is about four you seem shocked that they would do this to someone when looking at the rest of the video looked like it was a dog had done it all. The child at the end plays an important role as the rest of the advertisement makes it seem that everything is ikabout a dog instead. Because of this when you see the child you realise you were wrong and think that you should help, especially since he looks sad and the father said that he would be fine. The images of the dog toys and items misleads you into thinking that they want to doing something to a dog, meaning that you are given a bigger surprise when the young boy is revealed at the
The advertisement contains the fallacy of the appeal to emotion. This is because the advertisement strongly relies on pathos to persuade the audience to purchase the products. By including the images of children in the advertisement, the authors are able to effectively play on the audience’s emotions and convince them that they need to buy their product. Another fallacy the authors incorporated was the fallacy called the appeal to fear. This is using the concept of fear to persuade someone to do something. This is used because it brings parents to realize their fear of their child getting sick and they want to prevent this from happening. This persuades them to purchase the medicines to help them keep their children from suffering through potential illnesses. Finally, the authors use the post hoc fallacy. The post hoc fallacy means that because one thing happened, something else will follow (“Post Hoc”). This is seen in the ad in two ways. The first is when it shows the little girl licking the ball in the ball pit. The ad brings the idea that because she is licking the ball, she will now get sick. This idea leads to the second way post hoc is used. The ad alludes to the idea that if the medicines shown are purchased, the little girl will be ok, she will be protected, and the illness will be prevented. This fallacy is a major component of the advertisement
In this ad it show that kids go through dangerous thing and dangerous obstacles. There is so much danger when kids cross the street. Kids have to check both way before crossing the street and sometime that may bot even be enough safety for a kid to cross the street. Someone may come around a corner really fast and not realize that students are crossing the street It would only take a matter of seconds for kids to get hit by a car. It really can affect a kids life. Most people these days do not care about the stop sign on the bus. They only car about themselves, and can only pay attention to the thing that they want to pay attention to thing such as phone, or the fact that they do not want to wait for kids to
The commercial uses pathos to appeal to the emotions of the viewer to convince them to buy their product, doing so by presenting an atmosphere of home and safety. The laughter, the happiness, families coming together and the soft music all add up to construct the feelings of safety in the viewer. All scenes in the commercial lead back to home where family and friends are waiting to create lasting memories. The
The author does not provide the audience with hard evidence and reasonings. The goal for this video was more to feel the emotions, to find the evidence and facts in the video by analyzing what is happening during the advertisement as well as the little girls' surroundings. It is not just her there, there are many others who are suffering just like her. This interests you to want to look more into what this organization is, where this is all taking place, what kind of people are in need of help, what percentage of children and elderly die there each year. You start having questions and look for the facts yourself. The author's relevant evidence for this commercial would have to be the people in the video. There is a diverse group of people there that need help, it’s not it's not children but the parents of those children, the relatives of those children.