Over Speeding
Over speeding is a common habit on the roads globally. Several people lose their lives annually because they are driving beyond the speed limits or fall victims of an over speeding vehicle. This means that all road users have an obligation to adhere to the road safety measures in order to reduce the number of increasing fatalities on the road. Australian government through the transport commission came up with various commercial ads aired on the television and digital media with a purpose of communicating a specific intention; road safety. This paper will focus on a commercial ad on over speeding.
The ad titled don’t fool yourself, speed kills was launched in 1995. This followed a death tool of 418 on Victorian road. The ad was simply called “mum in a Hurry” and uploaded on you tube in 2009. It is a one-minute commercial. The commercial is owned and managed by Australian Transport Commission (TAC Victoria) for its anti speed adverts. A mother who is in a hurry drives her vehicle at a high speed and in a reckless manner that she almost crushes other cars on the road. The woman could not contain her speed when a pet crossed the road and a boy; Scottie who was running after it is knocked down and dies. The idea of speed being a killer is justifiable from the woman’s over speeding and death of the boy.
Visual technique as a
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When the car tries to make an instant turn, it produces a sound to indicate that the turn was unexpected. The boy screams when he is knocked down. Screaming is utilized to draw the attention of the driver and those within vicinity of the incident. Scottie also screams because of the pay and the unexpected happenings. Scottie’s mother calls out his son and starts to cry a sign of pain and grief. The commercial does not use any music but people’s voices, emotions and feelings explain the whole
There a drunken wine glasses that are being stacked in a row while the car is moving. After the 4th glass is stacked the car makes a turn and crashes with an incoming vehicle. I believe this ad was mildly effective. We had wine glasses and a car crash, so it does present the point of drunk driving, but besides that there is not much of a shock factor or silly humor to it.
The commercial starts out with a young boy riding his bike down the street. Sounding disappointed, he begins to name things he ‘won't’ ever be able to do; like riding a bike, catching cooties, traveling the world with his dog, and getting married. Standing in front of what we assume is his home, the little boy looks straight to the viewer and states, “I couldn’t grow up. Because I died in an accident.” The ad proceeds
In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal
Buick and Lowe China teamed up to create this powerful ad to improve road safety in China. In this ad a woman is standing on an empty highway holding a sign indicating the speed limit. This real life victim is missing an arm, an injury that she suffered during a car accident. The scenery is pale and seemingly lifeless. This ad is targeting all drivers who seemingly do not understand the dangers of disobeying traffic signs. Buick and Lowe China create an effective and powerful ad, by making drivers see the real and tragic consequences of not following road safety rules.
The ad uses logos to give viewers an image or an idea of the consequences of distracted driving in a creative
Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.
Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and
The advertisement utilizes pathos to demonstrate the consequences we go through when having distractions while driving. The image shows how another person is yet again the victim of a cellular device. The ad tries to convince us that it’s not too late to take action in hope that a tragedy like this doesn’t occur. In conclusion, a habit like this is hard to overcome but with time we will make better choices, choices that are capable of saving our
Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and driving PSA’s bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens when you take your eyes off of the wheel. A distracted driving PSA ad is not only one of the best ways to alert people of the consequences of unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.
Drinking and driving is prone to fatalities for the driver and the people surrounding them. An advertisement created by the Polis Repablik Singapura (Singapore Police Force), warned viewers of the dangers caused from drinking and driving by exhibiting a key that has been created to impersonate a knife with blood. This ad against drunk driving displays a common figure that has been enhanced to discuss the actual meaning of the message to convince the audience that drinking and driving leads to death.
Has anyone ever gone out with friends or traveled to a far away place from home? If so, everyone might’ve called to check in with family members once in awhile. Now has anyone ever had to be ready 24/7 for emergency calls that might come int? If so, everyone might’ve had to get ready quickly and hurry to get to their destination. Calling home while their far away, getting up at whatever time 24/7 whenever there's an emergency and getting ready fast might’ve not have crossed their minds at that time. However, if anyone were a soldier and have been overseas a long time they would’ve called home at anytime and have checked on their family but they would’ve had to worry about a lot of phone bills. And if anyone were a Dragon Slayer in Alaska they
In the first commercial called “Smart for Two- Off-road commercial”2, it is advertising an automobile called smart that is a two seater by a company paired up with Mercedes-Benz1. The commercial starts off with the little car in a rough type of environment, and with hardcore metal music playing in the back ground. The smart car tries different off roads, such as going up a hill, through a rocky area, and driving through a stream but gets stuck every time it tries
Throughout the whole commercial it shows the mother being there for her son. It shows how the mother is worried about her husband because he is risking is life by competing in car racing. At one point it shows her crying when her husband wrecked and her son looks at her while she is trying to wipe her tears trying to prevent her son from seeing her crying. The wife shows how she is so supportive by making sure she is looking at his car
L.I.AM Hall of Oklahoma City, Oklahoma, I now pronounce you president of the united states, congratulations. So this is how my pipe dreams of making everybody drive like a sane human being turns out, i never would've imagined that this is where i'd be whenever I thought this up in that little fit of anger senior year. What initiated this whole idea for the homogenization of the way we drive. it all started when I moved to Arkansas sophomore year in high-school and I had in the first month of living here I almost died due to the carelessness of a dump truck driver. i was at in intersection and as the light turned green I was still drinking my smoothie unable to go forward safely, but I knew no one else was behind me so I calmly
The South Australian television advertisement Don’t Play with Trains and Melbourne Metro’s viral advertisement Dumb Ways to Die, although quite different, are both successful advertisements for trail safety. The television advertisement Don’t Play with Trains was produced to remind the public that trains might still cross roads unexpectedly because “train schedules can change” it also warns drivers to “watch the signs and never enter a crossing unless you are absolutely sure that your exit is clear” and to “never assume that there is no train coming.” This important message is relayed through the use of a friendly but serious voice over as well as powerful visual effects. Images of people and their cars disappearing when they collide with trains creates an eerie effect, more so than seeing a graphic crash because the audiences can tell the car is going to be hit, and by wiping them from existence, it gives it a greater impact. The viral advertisement Dumb Ways to Die, in contrast, explores a cute song with lyrics describing reckless and stupid ways one can kill themselves such as “Set fire to you hair” and