Creativity And Creativity Into Action

What are creativity, innovation, and design, and how are these concepts important to meeting the objectives of an organization? To understand these concepts they must first be defined. Webster’s dictionary (http://www.merriam-webster.com) defines creativity as the “Ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic objects or form. The term generally refers to a richness of ideas and originality of thinking. Psychological studies of highly creative people have shown that many have a strong interest in apparent disorder, contradiction, and imbalance, which seem to be perceived as challenges. Such individuals may possess an

Creativity is an abstract concept that is crucial as part of our advancements of mankind whether that be in the scientific fields with new inventions and research or in the artistic fields with new paintings and amazing portraits, but most people do not understand that the gift of creativity can be a crucial source of innovative ideas. As a result of the need of creativity, schools must include creativity as part of the daily curriculum that students learn. Students already spent seven hours a day at school, exposing them to a class that helps them efficiently and correctly use creativity would be beneficial to not only students but to all members of society. Places of education such as high schools must include classes in creativity in order to create

Innovation may be linked to positive changes in efficiency, productivity, quality and competitiveness, among other factors. Benefits of innovation could be the improvement in the workforce. By improving the workforce an organisation will benefit from increased productivity and improved morale and lower staff turnover. Employees will feel more valued which therefore increases motivation. This is beneficial to employers because it provides the organisation with knowledgeable, reliable staff who will have a more positive contribution to the needs of the organisation. Staff are a valuable source of innovation, even if it is not expected as a major part of their job. An innovative work environment means being creative and try new techniques. As Albert Einstein said “if you always do what you’ve always done, you will get what you’ve always got.”

In today’s rapidly changing business environment, the ability to transform obstacles into opportunities can be a firm’s biggest advantage (Samašonok & Leškienė, 2015). As organizations recognize the need to be adaptable, creativity in the workplace has become one of the most important determinants of performance and success (Anderson, Potočnik & Zhou, 2014). To date, even though creativity has been linked to firm performance and survival (Nystrom, 1990), many managers admit that employees have “room to improve” in terms of creativity (Shalley, 2004).

Creativity is more about the process rather than the end product and this creative process is useful for many reasons, developing confidence, developing good relationships, finding out what talents and strengths we have and teaches us about

For the entirety of the fall semester, I took on a project to create a three-page layout for a fictional campaign in National Geographic magazine about endangered species. The goal was to create different content for my portfolio, challenging my skills in photography and photo-manipulation. I transformed people into animals and used gel lighting and Photoshop to create my artwork (see Appendix A figure 1 & 2). At the end of the semester, I reviewed my completed pieces and two theorists best fit my creative process, Julie Burstein, and Teresa Amabile. Julie Burstein discusses the best way to foster creativity is by ‘letting go’ she outlines this in four lessons (Campbell and Dubois, “Artist Best practices” 25). These lessons include experiences, challenges, limitations and loss (Campbell and Dubois, “Artist Best practices” 25). While Teresa Amabile discusses how the theory of creativity is fostered through her componential model of creativity (Campbell and Dubois, “On theories of” 14). These include domain-relevant skills, creative thinking skills and motivation (Campbell and Dubois, “On theories of” 14). Both of these theorists go hand in hand providing me with the framework for my best work. This essay will discuss how Amabile’s theory for intrinsic motivation and Burstein’s lesson of experience and loss, align in my creative process to be conducive to my work.

Transitioning to using bar code scanners and hand held PC’s will require that bar codes are created with the correct information and applied to all inventory. Riordan must determine which of their supplier’s already use a bar code system and which do not. Riordan must then work with the supplier’s that do not use a bar code system. Riordan must also communicate the change to their employees and provide training on the use and application of the new technology. (makebarcode.com, November 2009)

Creativity isn't easily definable and it is even more difficult to implement. Creativity has usually been used to describe artists and there is a huge gap between business and art. Business is more practical while art is more creative. Business is serious while art is whimsical. Once the "important stuff" of business is complete, then we can indulge in art. That is why the topic of creativity triggers a palpable discomfort in most of my audiences.

• Amabile: How to Kill Creativity? Harvard Business Review 1998 (course packet; writeup 1. For Feb 5)

The term creativity is used for the purpose of describing the ability that is concerned with the process of creating something new or valuable. This ability allows a person to surpass the rules, practices, methods, forms or similar kind of activities that the traditional society may be performing at that time. Creativity is one of the most important things that have allowed the people of the society to move forward and urge for development. All the development that has been made in various aspects of human life can be directly connected with the creativity. All the industry leaders of the world have secured this place because of the level of creativity and innovation that they showed. They used this creativity for creating something new that has allowed them to develop completely new methods for this purpose.

Creativity is one of the most important when it comes to innovation as it is a process. Creativity is about creating new ideas and the process of innovation is making these ideas come to reality. Creativity cannot be a waste of time, if there is no process in place to make these ideas and turn them into something that has market potentials.

To make a business grow and achieve productive and efficient results you need to invoke creativity which has always been an essential business skill. Since long time creativity has been applied to a business world as companies seek to use it in all parts of the organization to make it gain more profits and to be exceptional from others. A business person has to find unique solutions every day and he has to know how to react to situation creatively. Richard Florida (2002) stated human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living

Change, creativity and innovation are essential elements for survival and growth of an organization. Creativity is vital for the birth of fresh and beneficial ideas. Creative thinking allows groups and individuals to solve problems or stimulate to think differently in order to bring forth fruitful ideas. The above mentioned creative thinking enabled our team of six different personalities to come together and implement a plan to solve a complex problem in a hospital. Our assigned task was to recommend a plan in order to alleviate hospital readmission among elderly population within thirty days of discharge. In this paper the author is narrating the team dynamics, functionalities and personal competencies in the process of recommending a change in the system. As a member in the innovation leadership team the author is also reflecting on the assessment, capacity for innovation in the organization which is the hospital where the team is assigned.

Harvard business essentials : managing creativity and innovation, 2003, Harvard Business School Press, Boston, Mass.

In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the