The Symbolic Convergence Theory was developed by University of Minnesota Professor Ernest Bormann in 1972, along with his colleagues John Cragan and Donald Shields. It emerged from studies conducted in small-group communication, and is a message-centred theory that explores symbolic facts in communication (Shields, 2008). This theory was also based upon previous work from social psychologist Robert Bales, who established the concept of small-group fantasies and shared symbolic themes (Vaughan, 2009
specifically, this theory explains the motivation commutators have to either converge with or diverge from each other during the communication phase (Gallois, et al., 2005). According to Gallois, et al. (2005), the social human connection is a series of convergences and divergences, one converging to bridge the gap that separates individuals to form a stronger bond. In stark contrast, they (2005) describe divergence as the rejection of one individual rejecting a certain or a series of verbal and nonverbal
Liberal-pluralism (Louw, 14-15) and within that society, Media can be considered an agent of democracy because the relationship between media and audience is seen as even, in that, media requires large audiences to generate revenue and thus must provide content according to the demands of the consumer. This paradigm’s key conceptions include invisible hand competition (explain), rationality and positive assumptions about modernity and technology. One key criticism of this paradigm in relation to this essay is
Convergence Theory Communication provides sustainable information to everyone throughout the world, whether it is through signs, pictures, objects or just simply words. Symbolic Convergence Theory (SCT), simply known as Convergence Theory, accentuates the importance of mutual agreement, mutual understanding and information sharing through various groups and community’s actions that will ultimately bring social change for the better of Earth and its’ community (Figueroa, Kincaid, Rani, and Lewis
Media research indicates that journalistic standards and practices are socially constructed systems, which deal with complex work processes by organising news flow and explicating roles and competencies (Tuchman 1978; Fishman 1980). The case study method is regarded as a valid tool to analyse a complex issue. A case study is defined as "an empirical inquiry that investigates a contemporary phenomenon within its real-life context" (Yin 2003: 13). It is best used to understand complex social and organisational
Communication is necessary for society and culture to function, and have change and continuity. Communication involves a sender conveying a message with verbal or nonverbal words or gestures to a receiver who encodes and understands the message then replies using the same form of communication. Verbal communication uses words and speech sent in a written or spoken medium. Nonverbal communication makes up for where verbal communication lacks, using gestures, body language or facial expressions to
The European Union’s Convergence Criterias – Advantage or Disadvantage? This study analyses the extent to which the Economic and Monetary Union of the European Union’s convergence criterias have an influence on the fiscal policy in the member countries, and if there is connection, if this connection is positive or negative for each member state. It will look on the question if it is possible to unite so many different countries under one union, and if you can do this, while the countries still
Media changes drastically over short periods of time because of digital convergence. Just in the past decades it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology, especially that used in film industry. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. In this article, I will analysis how digital convergence impact on the film industry
Jada Arrington Professor Drew Keane English 1101 Section HZ 27 October 2017 PROPOSAL RHETORICAL APPROACH The Symbolic Convergence Theory is a communication theory developed by Ernest Bormann with a fantasy theme analysis. Through world known fantasies, and collections of individuals an urge to form theories that are used to make sense of the world are therefore created. This theory also gives off a persuasive sense, which is related to the rhetoric. Rhetorical vision follows very closely to this
example of this bond is prominent in the CW’s hit show, Gossip Girl, which focuses on the world of high society elite at a private high school on the Upper East Side of Manhattan, New York. Circumstances in Gossip Girl show how concepts in symbolic convergence describe the formation of group bonds