Crm : Customer Relationship Management

The most important aspect of healthcare management is being able to form a relationship between the healthcare provider and the patients. Higher satisfaction will increase customer value and higher consumer retention. Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company 's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer‐centric processes (Chen, I et al., 2003).

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.

CRM is information industry that helps company to manage the relationship between customer and the organization. A company builds a customer database to know their customer better. This customer database describes relationship in sufficient details so that the organization, management and other related people can access the information easily. The company will understand more about customer’s

According to (FORMAN), “CRM is a business and technology discipline for coordinating all of the firm’s business process in sales marketing and services that involve its interactions with customers. CRM consolidate customer data from multiple sources and communication channels from to help firms identify profitable customers, acquire new customers , improve service and support , and target products and services more precisely to customer preference”.

1) Introduction: Customer Relationship Management (CRM) is a key business strategy that optimizes customer experience and increases service or product value. CRM represents a function that relates customer satisfaction, customer behaviour, customer value and profit of an organization. The main goal of integrating CRM software is to improve the sales functionality, such as providing real time customer data history to the sales departments. Other benefits of CRM software include improved targeted marketing and personalized customer service. The vision for integrating CRM software is to be the most preferred LED lighting company in retail for our targeted customer segments, thus maximizing customer satisfaction and retention, increasing sales

Customer Relationship Marketing (CRM) is more focused on what happens after a customer is acquired. The goal is to develop a long-term customer relationship that benefits both the customer and the company. This summary will discuss the purpose of customer relationship marketing, the customer value versus the company value, strategies used to implement CRM, and review companies that have successfully implemented customer relationship marketing programs.

Different sources can be used for collection of lead generation data, whereas a CRM system can be used to target sales and marketing campaigns. For most of the companies, CRM, an acronym for Customer relationship management is at the heart of their operations. A system containing a record of each interaction with customers, allowing customers to maintain their relationship and keep on offering customers their services, is their lifeblood.

RM stands for Customer Relationship Management. It is an approach used to learn more about customers' needs and manners in order to develop stronger relationships with them. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meet those needs and increase your bottom line at the same time. This strategy depends on gathering lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively.

Customer Relationship Management (CRM) is a strategy for operating all your enterprise’s relationships and interactions with your clients and future clients (What is CRM.)

Customer Relationship Management (CRM) is significant in the service marketing these days, customers are the major element that relates to the company growth and profits. Understanding the customer purchase behavior and relationship is a key of success that commonly indicates the B2B & B2C relationship management. CRM system provides the customer information that shows what customer wants and needs, and help sales person to increase the customer relationship with the organization. Besides, customer relationship management is used in the business and marketing strategies extensively by segment and targeting the major customer groups. The system presents the customer needs and performances that can help the company to attract the new customer, increase customer satisfaction, reduce the customer manage cost and increase sales productivity.

CRM is technology used as proactive marketing strategies. CRM is used in customer centric business environment. CRM is used to track the customer behaviour and habits. CRM main objective is to retain the customer by providing the needful information to the

CRM is Customer Relationship Management: A strategy of managing customer relationships based on the integration of customer information throughout a company in order to achieve maximum customer satisfaction and retention. CRM process is to collect, store, and analyze customer interaction information (customer knowledge), transforming the practice of marketing research. Marketing intelligence: The use of real-time customer information (customer knowledge) to achieve a competitive advantage. In short, Market Intelligence seeks completive advantage based on real-time customer information. MI begins with the nation of customer knowledge, a company cannot meet its customer needs and wants and thereby offer value, unless it understands the evolution of the customer. Customer Knowledge –What kind of relationships will add value will add value to customers-loyalty programs, Value perception of the customer segment and how can the value be enhanced. To create customer profiles includes customer profiles customer demographics, psychographic data, and direct and indirect communications with the company in order to develop product, service offerings, marketing campaigns, growth and retention. Granular data-Highly detailed, highly personalized data specifically structured around an individual customer. Big companies embrace the vision and long –term goal of capturing and retaining customers. With granular customer information, market intelligence helps them and other companies

Customer relationship management (CRM) is a most essential part in the modern business world. Customer relationship management may be a process or methodology. The CRM concerns understand about customer’s needs and their behaviors in order to grow the business to leading more in competitive business world and better service for the customers (Chic McSherry). It helps to learn about customers, company’s sales, and service issues.

CRM refers to "the practice of collecting, storing, and analyzing customer-level information, and incorporating the results into the decision-making process of a firm".

Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing & retaining customers with driving the sales growth.