A Report on Process Modeling for Web-Based Customer Relationship Management System

Customer relationship management (CRM) is a model for helping the company manages its interactions with current and future customers. CRM software helps the company organize, automate, and synchronize sales, marketing, customer service, and technical support.

CRM is a process that turns the customer’s data into customers’ loyalty through activities which is collecting customers’ data, analysing customer data and identify target customers, developing CRM through programs and implement CRM programs.

* Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction

Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with customers contributing to a greater market share.

* CRM is a strategy resulting in developing the most appropriate relationship with a customer, a process that is supported by technology and that may not necessarily yield deep or strategic partnerships with all customers.

CRM is an acronym for customer relationship management, and the software products are designed to improving customer satisfaction. Broadly, a CRM provides software that allows a business to track customer relations, trends, and transactions that determine effectiveness of sales campaigns

In order for businesses to be successful, they must find out what the customer wants and meet that need. This can be difficult when dealing with the ever-evolving trends of today’s society. Businesses must remain flexible and constantly be experimenting with new technology and ideas to better provide their services to the customer. To help accomplish this goal, Business Process Modeling can be used to provide a solution, to help refine and organize business processes, which may in return make the business more efficient.

In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing

This phase starts with gathering the business requirements in the baseline spiral. In the subsequent spirals as the product matures, identification of system requirements, subsystem requirements and unit requirements are all done in this phase.

Firstly,I will start this topic expressing my view about the requirements requirements workflow before reading the article.Actually,i thought that requirements workflow plays an important role in developing a software product but i did not expect that it the most important area to concentrate among all other workflows and the way it effects other processes that lead to payoffs in productivity,quality and risk management.

It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create a profit. Customer Relationship Management software keeps track of customer information to help the company maintain a strong relation with the customers. Good CRM Software brings together information from all databases within a company and gives

CRM a combination of policies, processes, and through the organize the implementation of the strategy to unify the Customer interactions, and provide tracking apparatus the customer information. This involves the use of technology In attracting new and profitable customers; and Forming contact the existing ones. Customer relations management is an emerging tool allows the seller to maintain its presence Dynamic the marketing environment. Customer Relationship management of is a business imperative Agenda. Latest research conducted BY BUSINESS LINE Intelligence showed that six ten company since it began in the CRM journey.CRM deep understanding customer needs expect a good attitude and behavior Organize and maintain A customer database and Innovation Strategy in for clients. The customer relationship management is the goal Order to ensure levels of customer’s satisfaction and joy with the company (Pahoa and Versa interface, 2008).

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had

Customer relationship system or we called it CRM, which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining clients. All departments in the same building can keep track of other department processes such as customer service. Technology is required for customer relationship system to organize and analyze business processes.