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Crocs: A Natural And Retainable Market

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The kids segment, which comprised 23% of revenues in 2015, is a natural and maintainable market for Crocs. Crocs’ comfort, easy-on, easy-off style, bright colors make them ideal for kids. Plus, their low price point and expansive size range make them ideal for parents on a budget with fast-growing children.
• Women: 77% of Crocs sales in 2015 were from products geared towards adults, and they suspect that the majority of those sales are to women. Crocs should focus on understanding the needs of this segment as well as effectively marketing too.
• Active footwear: This segment would be geared towards people that prefer products intended for healthy living. Customers would use the footwear for active purposes such as boating, walking, and hiking
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