Crocs: A Natural And Retainable Market

Athletic footwear cannot be designed to cater to a large group as in general. It has to produceits products with a distinct difference keeping in mind the age groups or usage groups it isintending to target.

Footwear International is a multinational manufacturer and marketer of footwear that has 83 companies in 70 different countries. One of these locations is

Crocs shoes were comfortable and the material moulded to the shape of the wearer’s foot. They were light weight, odour-resistant, skid-resistant and could be washed easily. Moreover, Crocs could well adjust its production and launch newer designs and varieties in order to meet the current market

Sales in hiking boots segment are growing and it’s even dominating over the mountaineering segment to reach 85% from their total sales.

With revenue from Crocs shoe sales reaching to $680 million in 2007, it is clear that the company has developed a successful strategy. Not all of the success can be contributed to the design of the product. Although their products were in high demand, there are more underlying factors that have paved the way for Crocs to be competitive in the shoe market. Crocs’ supply chain design and use of vertical integration revolutionized speed and quality of order fulfillment.

The dresses may also turn into flared shirts once your child has outgrown it. Crocs may not be the cutest sandal around, but do they come in handy! Children are often seen playing on playgrounds in the summer heat wearing flip flops and open toed sandals. While these types of sandals could be unsafe because children 's feet can easily come out of the shoe while climbing, parents should consider investing in a pair of Crocs for their children. These sandals are basically a rubber type clog that has a backing strap. Not only is the rubber excellent for cleaning, it is also airy because of the ventilation holes that let out feet sweat. If a chocolate ice cream cone drips on the Crocs, it is easily washable and extremely easy to dry with a bit of soap and water. Needless to say, they are excellent to wear in the water as well. Sneakers and sandals made of cloth or leather are considerably harder to keep clean, especially in the carefree summer months. The Crocs are made of a specially designed material called Patented Closed Cell Resin that actually resists feet fungus. Celebrity parent Liv Tyler and her child Milo have been seen sporting the Crocs around town. Crocs come in various styles such as Crocs Athens Kid 's, Crocs Caymen Kid 's, Crocs Crocling, Crocs Disney Kid 's, and Crocs MaryJane. A pair of Kid 's Crocs will cost you right around $25.00.

The following is an examination of the descriptive and inferential statistics of the questions asked on the XYZ Sporting Goods Company’s national survey of college-aged recreation runners on a variety of issues of potential interest to a launch of a new shoe product line.

The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.

Current Crocs’ multiple is 27.74. Comparable companies that apprear to be good match to Crocs at the time of the case are Under Armour (32.00), Zumiez (21.27) and Deckers Outdoor (20.21).

- Compare with Crocs revenues leaped from $1.2 million in 2002 to $109 million in 2006, and it had developed more than 30 shoe models in 30 distinct colors, sold in 40 countries, Holey Soles revenue in 2006 with $10 million and only 6 shoe models, 25 colors and 23 countries, Holey Soles have space to capture the share market from Crocs by more aggressive sales marketing.

Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The company created its own fashion phenomenon and was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles in which they add fun by designing a crocodile face logo to build a light-hearted.

Crocs emerged in 2003, quickly growing in both scope and profitability as a result of its unique value chain management system. Foregoing traditional models, Crocs quickly acquired and established a world-wide network of supply, manufacturing, production, and delivery systems. This gave Crocs the ability to minimize costs, maximize efficiency, and deliver the best value to their customers. Within this customer-focused framework, Crocs created a unique global value management system, superior in execution and focus when compared with traditional supply chain systems.

The athletic footwear industry consists of shoes for a variety of uses. Running, walking, aerobic, hiking, biking, gym, and shoes for various sports are considered athletic footwear. The athletic footwear forecasted to grow at a CAGR of 2.1% between 2016 and 2022. The demand for athletic footwear will continue to increase over the next seven years. This demand is fueled by the change in populations around the world. The increase in urbanization will continue to increase the demand for athletic footwear.

The main target group is female customers – 65 % of all customers. Women, according

SUBMITTED TO PROF. NEIL COHEN School of Business and Public Management The George Washington University