Xyz Sporting Goods Company 's Survey Of College Aged Recreation Runners Essay

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

12. In Year 11, footwear companies can expect to sell a.no less than 3.8 and no more than 5.3 million branded pairs and no less than 750,000 and no more than 1.1 million private-label pairs. b.between 7 and 8 million branded pairs and 250,000 and 500,000 private-label pairs. c.an average of 4.84 million branded pairs and an average of 800,000 private-label pairs, although sales at some companies may run higher or lower than the averages due to differing levels of competitive effort. d.exactly 5.244 million branded pairs and 600,000 private-label pairs. e.exactly 4.844 million branded pairs and 800,000 private-label pairs

This indicates a high degree of inter item consistency. Additionally, the standard error of measurement (SEM) within the age groups (4 to 64.9) fell mostly between 3 and 5 points (Slosson et al., 2008).

Results: In a sample of 28, 18 were males and 10 were females. Mean age was 46.7

A sample size of 496 participants was enrolled in the study. The average age of the participants were 21.5 ± 3.7 years. The institution is a university that is in the Central Atlantic region of the US. The enrollment of undergraduates was 18,000 students and the enrollment of graduate students was 6,000 for the fall semester of 2006, 85% of the undergraduates were 18 to 24 years old, 12% were 25 to 40 years old, and 3% were 41 years old and older (East Carolina University fact

The information is made into a graph that determines age, sex and percentage. Male and female are opposite each other. Age is on the Y axis and its grouping is referred to as a cohort. The percentage is shown on the bottom of the graph with numbers to represent both male and female population. The numbers that the population pyramid depict are not real time but they can show “immediate practical and predictive value” (Getis 120).

An audience that would be very interested in the running community would love it due to the fact its healthy, learnable, educational, and destroys many social barriers. Running has a very simple purpose, which is to connect with the audience that healthy life can be achieveable without using a lot money. I think many people would enjoy in particapating in running due to the friendly atmosphere that it gives off to everyone. That everyone can start running and that you dont have to start off very high just walking can be a huge step in a healthier life style for any age, race,

If I were to do this experiment again I would collect more data. I would also ensure that there was a greater range of ages. When I was calculating the averages for each level of age, I realized that I did not have enough of each age group. I had received only one piece of data from the ages of six to twelve and only two from the male senior category. Because I only had two senior men and both had a longer amount of seconds, I cannot rely on this data to be entirely accurate. I would collect more than forty subjects and almost equal amounts of each gender and age

the age group of 20 to 35 years (P = 0.03), in the age group of 35 to 50 years (P = 0.007), and in the age group

The variable age is the independent variable and is of a ratio level of measurement (Loiselle et al., 2011). The measure of central tendency to describe age in table 1.2 are the mean of 57.62 which is the average age, the median which is the middle score within the distribution when all scores are organized of 58.5 and the mode of 58 which is the most frequently occurring age (Loiselle et al., 2011).

Percentages in questions 2, 3, and 4 should equal 100%, i.e. if 90% of your soft drink consumption is with sugar, then 10% is without sugar, hence the two percents equal 100%.

(iii) Social-cultural (iv) Natural (v) Technological (vi) Political-legal 4) What recommendations would you make to senior marketing executives going forward? a. Understand people’s views of themselves, others, organizations, society, nature, and the universe as it pertains to sports. 5) What should they be sure to do with their marketing? a. Work closely with local and national governments, pressure groups and other environmental arenas to position the company as being socially responsible to the concerns about shoe manufacturing. Continue to present their advertising showing “fun” in sports and the use of their products

Also sport has been emphasized a lot lately as recreational activities to promote healthy life. Product segmentation could also create new market segments within the existing ones. For example, running shoes designed especially for rough surfaces or mountain terrains, or with reinforced ankle protection, or with some added features such as anti-bacterial insole.

The class breakdown shows that the propensity to wear `sporty ' garments increases with status, but peaks in the group for both men and women. Geographic market segmentation. There are a number of different factors to consider with regards to the geographic scope of the market. The major retailers are national chains, whose pricing is generally determined on a national level. The larger cities and shopping centers, for example, will generally sell a greater amount and a greater range of products. With the increasing use of the internet, consumers are able purchase products from a wide number of competing sources, both on a national or possibly even international level. Consumer Markets. Sportswear can easily be the largest individual market, but this includes purchasing of sportswear to use as leisurewear or casual clothing (e.g. multi-purpose trainers as casual shoes). It is now impossible to distinguish between the `fashion or function ' markets. Functional items are extremely diverse, with some important niche markets being running shoes, fleece tops for outdoor pursuits. The sportswear market is driven by strong branding and globalised manufacturing, led by two giant brands which are Nike and Adidas. Competitor Analysis. Competitor analysis in marketing and strategic management is an assessment of the strengths and