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Cross Cultural Ethical Perspectives

Decent Essays

Cross-Culture Ethical Perspectives
Amanda Bravo, Mary Malone, Doneice Johnson, Jose Robledo, Kanosha Mitchell,
Josephine Johnson
ETH/316
September 24, 2012
Bette Bellefeuille

Cross-Culture Ethical Perspectives
Globalization is common in most large organizations as they thrive to maximize revenue and expand customer base by establishing operations in different countries and within different cultures. Consequently, these organizations have to consider cultural perspectives of the country in which that plan to operate. McDonald’s, established in 1954 by Ray Kroc in conjunction with the McDonalds brothers and with over 30,000 restaurants in more than 120 countries, is one of the world’s biggest fast food restaurant chains employing …show more content…

However McDonalds’ has been viewed has having an influence on these countries by taking away from the cuisine and traditional foods that these cultures and accustomed to eating. “Critics claim that the rapid spread of McDonald’s and its fast-food rivals undermine indigenous cuisines and helps creates a homogenous, global culture” (Watson, 2006). This is viewed by those who value the culture and history of the Korean, Chinese, Middle Eastern culture as taking away from the culture. McDonald’s global operations not only is a threat to international cuisine but also factor into many of the religious beliefs with various types of items that are served on their menu such as beef whereas in many countries are holy among Hindus.
Working from within the company, management realized that certain guidelines must be met within different cultural communities. The changing of the menu represented respect for the people that it hoped to become customers. A company must recognize standard cultural changes that influence the local operational area. However, understanding the local culture does not guarantee success of the operation. Just because the company is knowledgeable of the local culture and what to expect, does not reflect what can actually occur. Assuming that certain cultures would be offended

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