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Culture And African Culture: The Three Levels Of Culture

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Culture is the characteristics of a group of people defined by language, cuisine, religion social habits music and art. There are many different types of culture including western culture, eastern culture, African culture and many more. Culture is influenced by the groups of people that make up the country (Zimmermann, 2012). The term culture was first used by an English Anthropologist named Edward B. Tyler. It was first mentioned in 1871 in his book named ‘Primitive Culture’. He stated that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society”. Since then culture is the main focus of anthropology. There are three levels of culture. The first level is cultural traditions. These are the traditions that make up a society and differentiate it from other societies. The cultural traditions include language …show more content…

One can argue that having “unbranded space” would be ideal but nearly impossible. As stated at the start of this paper, adults consume 52,500 advertisements per year. That’s 52,500 brands! When people are at work, home or on the street they see brands through billboards, newspapers, magazines, posters and clothing. It is nearly impossible to live a life without brands. Once a brand is positioned in a consumers mind it will be hard for them to forget it. Consumers would also reject a brand free life because brands now have value and meaning. Consumers are brand loyal and will not entertain the idea of cutting out the brands that they rely on. Brands are now becoming more innovative when gaining consumers trust. They have techniques such as giving money to charity when an individual makes a purchase. The individual feels like they are doing a good deed by purchasing the product. This can be seen as manipulation but it is very

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