What Is The Role Of The Cultural Pattern In A Society?

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Marketing Assignment-2-

What is the role of the cultural pattern in a society? How these affect the consumption? Culture is described as the symbols that individuals, groups and societies use to make decision of daily life and to assure their values. Culture is a model of basic assumptions invented, discovered or developed by a given organization as it learns to cope with its problems of external adaption and internal combination, which has worked well enough to think correctly and, so to instruct to new comers as the valid way to observe, consider and feel in relation to these problems. Culture consists of manner, mind-set, values, rituals, religious belief, law (written and unwritten), arts, ideas, custom, belief, ceremonies, social institutions, myths and legends, individual identity and behavior. Cultural pattern classifies are used to describe the dominant beliefs and values. Culture has been called the way of life for an entire society. It is a group or community living together and sharing a set of norms. Culture and society are coexistent. One does not or cannot exist without the other. Culture and society may have some common elements but the two are not the same; they are not identical. Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they
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