Culture Change In Malcom Gladwell's The Tipping Point

After reading The Tipping Point, I have learned many important “tips” in marketing. Malcolm Gladwell, author of The Tipping Point, identifies three important concepts based on his deep studies throughout his life: “the Law of the Few”, “the Stickiness Factor”, and “the Power of Context”. These factors play essential roles in deciding if a particular trend will work in widespread popularity. He makes these concepts interesting and understandable.

The Tipping Point by Malcolm Gladwell looks at a number of social epidemics and analyzes their build up to the point where they tip. “Tipping” is that point where an epidemic booms, or grows, to its maximum potential. Gladwell begins defining “tipping” with a literal example of the famous shoes, Hush Puppies. Once considered old-fashioned, Hush Puppies experienced a social boom in the mid-90s when hipsters in New York made them trendy again. Gladwell continues explaining “tipping” with a medical epidemic of syphilis in Baltimore. Gladwell introduces us to three essential rules of epidemics: the Law of the Few, the Stickiness Factor and the Power of Context. The Law of the Few says a key factor in epidemics is the role of the messenger: it

In Malcolm Gladwell’s “The Power of Context,” includes a series of short anecdotes in which are all defined by environment and how society shapes mankind. While reading these short stories Gladwell put into the novel, the audience can conclude that the rules of society have the power to shape a person or community. When reading “The Power of Context,” the reader must be able to grasp the understanding of how environment can affect an individual. One would say nature is the setting in which a person is brought up, nurture is the care variable one has the power to influence how they behave or how the setting can define who they are. In this style of writing Gladwell uses, shifts in societies behaviors tell stories of how the setting can influence behaviors of the main characters.

In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).

Criminal case is always tedious when it involves little or no information about the offender, like in the 9/11 terrorist attack which annihilated most of the workers in and damaged the New York Trade Center building. However, in an attempt to identify the offenders, government officials and investigators try out different ways such as criminal profiling and others. Thus, in the New Yorker article, “Dangerous Minds” by Malcolm Gladwell; the author informs the deeper problems with FBI profiling and argues that it is ineffective. He questions the usefulness of criminal profiling, “But how useful is that profile, really?” and uses other criminal cases, group research analyses, and analogies to refute

Society has changed dramatically. In the book, Fahrenheit 451, by Ray Bradbury, not everyone is normal like they should be. People are numb to the world and to the things around them.

In Malcolm Gladwell’s article “Small Change: The Revolution will not be Tweeted” There is an example of large-scale change which caused by the social media there was Twitter revolution at Moldova, Iran in 2009. People started to use Twitter as a tool for protest the government and it became a huge change. This could be possible because people could argue with more confident when they stand up against government through the Social Media. The Malcolm Gladwell’s response about this kind of social event was “Social media, the traditional relationship between political authority and popular will has been upended, making I easier for the powerless to collaborate, coordinate, and give voice to their concerns” (Paragraph 7, Gladwell) Also he called

Does social media “shrink the world” by bringing us closer together? In his article Small Change, Malcom Gladwell asserts that social media might be connecting more people, but the bonds it forms allow us to stay comfortably separate and avoid impacting meaningful social reform. Gladwell makes it apparent that he believes social media and revolutions are unsuited for each other. His article, written just two months before the beginning of the Arab Spring, was written in response to what some contemporaries have dubbed, “The Twitter Revolution” in Moldova. This revolution, as well as another in Iran, was heralded as examples of the merits of social media, with some even nominating Twitter for the Nobel Peace Prize due to their belief that Twitter had played a major role in these uprisings. Gladwell writes against a sentiment of righteousness and accomplishment that advocates of social media maintain in an attempt to convince people that the true motivation behind social change is conviction. He raises the point that while it is exceedingly easy for someone to join a cause, such as hitting a ‘like’ button, it is far more effortless for them to quit. This sentiment seems to be fueled mostly by opinion, looking only at how social media did not cause revolutions and avoiding analysis regarding how

How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.

4) How would you relate “the law of the few” to a transition management team?

Q1. What is the general focus of Part 2? Answer: The general focus of Part 2 is ‘legacy’.

Schultz first describes an experience he has of a prostitute approaching him and asking if he needed “company” in which Schultz responds by asking her why she chose this life (6). By questioning her career choice instead of shaming her ethics, he convinces the readers to reconsider their quick judgement of her selling her body immorally, knowing she has no other choice. This occurs again, when he experiences being held at gunpoint “not even 15 minutes later” by a strange man on the same street (23). Ordinarily, most people would assume this man is a criminal, but Schultz stated that it was “clear he wasn’t looking for a fight,” thus the listeners reconsiders how they feel about the him since he was not actually looking for violence, but just a way to get by (28). What is surprisingly appealing is the questions he asks them to figure out why they committed these crimes. Schultz uses these experiences to persuade his readers into understanding the reasoning behind these people's actions. Moreover, seeing it through Schultz’s point of view changes the audience’s perspective of these individuals giving them more credit than just being labeled a criminal or

In contrast, even though one was once intended to commit a crime, if one is at the place where is comfortable and tidy, one cannot commit a violent act easily and actually begins to think again about breaking a law. This theory flows into Gladwell’s argument about the Tipping Points that forces people toward violence. Gladwell believes that the little things around people can act as catalysts and significantly change the outcomes of certain situations. As Gladwell notes, “The Power of Context is an environmental argument. It says that behavior is a function of social context” (Gladwell 159). There has been a similar argument about influence of surroundings in earlier days, but it shows little difference from the claim of Gladwell. Early environmentalism emphasizes the importance of fundamental social factors; crime is the result of social injustice, structural economic inequities, racism, and decades of social neglect (Gladwell 159). However, according to the Power of Context, Tipping Point – the critical point in an evolving situation that leads to an irreversible development – may be as simple and trivial. People do not have to solve the big problems or undertake some heroic steps to decrease a crime rate. All they need to do is scrubbing off graffiti and arresting fare-beaters.

What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping

This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand