Culture Industry : Enlightenment As Mass Deception

2421 Words Apr 7th, 2015 10 Pages
Kultureindustrie. Aufklärung als Massenbetrug, otherwise known as Culture Industry: Enlightenment as Mass Deception was a chapter from Theodor Adorno and Max Horkheimer’s Dialects of Enlightenment. They wrote this essay in the early 40’s, expostulating the thriving force of the entertainment industry, the merchandizing of art and arguing against the conformity of “culture”. The importance of the Dialects of Enlightenment became an significant cornerstone on the meticulous renunciation of creating an economized culture. Today, in the age of the internet this Capitalist monopoly still holds a place in the society, but is slowly losing its grasp, in regards to music, film and radio, due to the effectiveness and efficiency of the spread of information on the World Wide Web.

Horkheimer and Adorno’s chapter on the culture industry was for the most part about the flourishing film and media monopolies, in particular Hollywood movies and the profuse private radio stations that spanned across the US. They both had taken an adverse view of the culture industry due to the fact that there was a progressively larger influence and systematic control, along with the “retroactive need” to acclimate more into this system. “Films, radio, and magazines make up a system which is uniform as a whole and in every part” This aggregate form of culture industry is the rudimentary arrangement for the means of subjectivation that enslave the individual beneath the power of the capital.

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