Cumberland Case

I recommend that a business should use all three of these factors which are costing, research, and competitors because they are all linked to having a successful business. by being able to operate with these factors the business is certainly going to be successful. I Believe that this is right because firstly, Researching about the market you will advertise and promote you’re in you will have a clear understanding about what your target audience like and what they are not interested in. If the customers are do not prefer your products or services then you could carry out a survey and find out what is wrong with your products and try to improve the quality of the product.

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

Some critical decisions made by us are pertaining to marketing mix, advertisement and promotional strategy and pricing.

Thirdly, option is to strategically adjust the prices of their products because consumers are often very price sensitive. By doing so the company can either create more value that defines the quality and quantity of the product.

There is certainly a market for this product. It is the market that is currently dominated by asbestos pad and micarta slab users, and is comprised of uneducated (about cushion pads) and price-sensitive customers. Prior to CMI’s involvement, “the pile-driving industry had paid very little attention to cushion pads.” There was no dominant manufacturer, little-to-no branding, and ambiguous distribution channels.

The cost for the Asbestos pads is $1,000 in Colerick project-$50 per set and 20sets required. Also Asbestos pad cost is $2,000 in Fazio project-$40 per set and 50 sets required. In conclusion, Total value saved by using the CMI pad becomes $8,520.8($7,520.8 + $1,000) in Colerick project and $9,520.8($7,520.8 + $2,000) in Fazio project.

Demand for the product is determined by many factors, like pricing, quality, advertising and distribution.

The lecture says that the commercial success depends on these four factors I explained before.

     In my opinion the most important of these factors is the Supply Chain Management. If the customer is not able to get the product when they want it or the product is always sold out, they will go somewhere else. Wal-Mart has taken the role of

1. Fund manager are expertise in the technology industry and thus the fund deals with technology driven companies which fund managers are comfortable in prediction of individual stock related risk and return and they are able to evaluate the technology field and pick up outperforming and positive alpha stocks in the technology field accurately.

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.

Once the analysis has been evaluated, there have some key factors that used for marketing planning.

The process in which organizations determine what they will obtain in exchange for their products is called pricing. Some significant factors for pricing include Market conditions, competition, market place, cost of production and product quality.

1. Is the capital investment proposal described in Exhibit 3 and attractive one for Quality Metal Service Center?

Price – Price is also important because company should set the price according to the quality of their product and to achieve the target of sales they must set the price which can beat all of their competitors who are selling the similar products. Customer must get the value for his money.