Current Business Research Project Paper Synopsis
Abstract
This assignment was designed to address several subjects related to an article of the student's choosing. The subjects discussed in this synopsis answer the definition of the business research article reviewed, the article's research purpose, the business problem investigated, data collection methods used in the research, and the researchers' conclusions. The article chosen from the University of Phoenix library is entitled, "International Reality of Internet Use as Marketing Tool".
Business Research Definition
The business research definition analyzes how the internet affects companies' infrastructures. The article describes how and why the internet raised the
…show more content…
1), and (3) efficacy of the internet as a marketing tool.
Data Collections Methods Data collection methods included a questionnaire sent to subsidiary companies in the U.S., Europe and Asia, and directed to the strategic planning managers (Tiago, Couto, Natario & Braga, 2007, Methodologies and Results section, para. 1). The questionnaire addressed such areas as "financial results, customer relations and buying efficiency", and was devised as a "cluster analysis...testing the nature of the companies surveyed in two areas", which were "the firm's characteristics" and "the approach the firms took in the use of the internet marketing tools" (Tiago, Couto, Natario & Braga, 2007, Abstract headnote section, para. 1). Other valid analytical tools included in the cluster testing collected and measured reliable data, and included "Anova analysis, Final Clusters and Chi-Square tests" (Tiago, Couto, Natario & Braga, 2007, Methodologies and Results section, para. 5-8). "Anova (Analysis of Variance) is a statistical technique" used to "evaluate whether there are differences between the average value, and mean, across several population groups" (Villeneuve, P., 2002, para. 1). Final clusters (k-means analysis) is the "best number of clusters that yields a
The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.
A Porter analysis will be performed throughout this paper, on the internet sales industry. Included in the Porter analysis is six relative competitive forces; threat of new entrants, rivalry amongst firms, threat of substitute services, bargaining power of buyers, bargaining power of suppliers, and relative power of other stakeholders.
A wide-range of marketing research tools is available to market researchers and organizational decision makers. The following focuses specifically on data collection methods for conducting both primary and
Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.
In the following, the learning team will revise the Business Research Project. The team will collect all the individual papers from week 5 and will incorporate the best elements into one team inferential statistics and findings paper and spreadsheet. The team will also note the strengths and weaknesses of their statistical findings. They will collaborate if there are any differences to find the best approach. The team will combine all the papers from
The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which
I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national
The logical conclusion of technological innovations is the digital age we are experiencing today. The rapid developments in the field of information systems and telecommunications have led to the prevalence of the Internet. The development and upgrading of commercial activity is influenced by the internet, which is now an integral part of the communication activity of businesses and individual users.
Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for
Online business using the internet has experienced significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million in 1995 to 2.9 billion in 2014. This world of interconnectivity has provided a way for people all around the globe to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity has helped to establish the foundation for a globalized community.
Changes witnessed over the last few years on mode of packaging and its economic impact.
In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.
In order to succeed today, organizations that are competing in global markets are increasing rapidly. The increased use of technologies such as the Internet, intranets, and extranets will definitely revolutionize how businesses will operate and how they will use computers to compete. The Internet and related technologies and applications have changed the ways companies operate their businesses processes and activities. For example, companies can network their offices and share data to be more effective and efficient. However, excessive use of the Internet, intranets, and extranets also create intense
With the introduction of web browsers and the World Wide Web, a lot of entrepreneurs were able to launch their businesses online. These businesses were some of the most profitable businesses in the world during the 20th century but by the year 2000, a lot of the internet based companies had gone out of business (Gillies 245). The internet was becoming more than just a defense mechanism for the United States and way more than a business idea for entrepreneurs. As different types of computers were introduced and more and more people started using the internet, the functions of the internet also expanded.
Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;