Current and Future Market Trends

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Current and Future Market Trends University of Phoenix ECO 365 Current and Future Market Trends When thinking of wireless phone or internet service, the first company that probably comes to mind is Verizon Wireless. Verizon officially became a force to be reckoned with in the wireless market in 2000 when Verizon communications and Vodafone merged. Verizon states, “Verizon Communications Inc., headquartered in New York, is a global leader in delivering broadband and other wireless and wire line communications services to mass market, business, government and wholesale customers.” Since entering the market in 2000, Verizon has made itself popular by offering service in more areas than any other wireless network. Market Structure …show more content…

Televisions went from just being in homes to our cars. Computers were usually found in places such as: homes, offices, and libraries. Now cell phones are the more modern version of computers. Verizon has always made note of the changing trends when it comes to technology and the company has always delivered excellent products the consumer wants or needs. Productivity To maintain the position as the largest and most reliable wireless carrier, Verizon Wireless must spend money. The costs range from building the network, to maintaining the network. Costs include employees, equipment and technology needed to keep the company on top. The company makes decisions based on what the benefit will be in the long run. These decisions are made by researching trends and technology in the wireless market and changing tastes of the consumer. The company knows the catalyst of success is a strong network. The law of diminishing marginal productivity states as more of a variable input is added to an existing fixed input, eventually the additional output one gets from that additional input is going to fall (Colander 2008). I was not able to get information specific from Verizon Wireless that would help me graph out this law. The company has over 86,000 employees and made 56.8 billion dollars in profit for 2008 (about us 2009). Each year bonuses are given to employees based on individual performance and company performance. Last year the bonuses

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