Verizon's Foundational Strategy

In business, market structure plays an important role, which helps to shape the competitive landscape for businesses at all levels. Each business industry will naturally form a market structure that comes in numerous forms: Perfect competition, monopolistic competition, oligopoly, or monopoly. Verizon Wireless is a well-known communications company and large enough to affect the market. Oligopoly is defined as a market in which only a few firms dominate, and judging from Verizon competition there are only a few firms involve: T-Mobile, AT&T and Sprint. With only few competitors involve the barrier to entry is high, but there still lies a large pool of customers. The barriers are high because of the amount of money that has to into the infrastructure

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

Verizon Communications formed by the merger of two big and successful companies, Atlantic Corp. and GTE Corp., is the largest telecommunication company. The company serves large part of the market in United States. However the company faces certain strengths and weaknesses which affect the way company formulate its strategies.

Verizon the company, purchased Verizon Wireless in 2015 and merged the two companies so that they are now One Verizon. The Wireless part of the company was owned by Vodaphone and Verizon the Company had only the FiOs internet at home service, and landline phones. The merging of the two companies signified a unique strategy. It brought together the strengths of the wireless operations, its networks and vast number of customers to the wireline business which owns tremendous network infrastructure and has the large and small business clients. Immediately after the merger, senior level managers and human resources started to look at all of the organization as a whole to flatten it out. This move helped to remove the several layers of management

As corporations and businesses evolve, they must adapt to the changing landscape of societal, environmental, and corporate-success needs. To achieve such responsibility, Verizon Communications Inc. has, and continues to, meticulously plant its feet into the web of the triple-bottom line. While maintaining their credo which is “a blueprint that directs us to live up to the highest standards when serving our customers, shareowners, communities, and each other”, Verizon aligns their overall goal to “design, build, and operate global networks, information systems and mobile technologies that connect people, grow businesses and economies, and improve communities” (Verizon.com). The

Verizon started out as Bell Atlantic which you could classify as a Stage 2 organization. When the company formally became Verizon Communications after its purchase of GTE and after the establishment of Verizon Wireless through a joint venture with Vodafone, the company started to transition into stage 3. Verizon’s senior management were focused on increasing their network of coverage, which was their distinctive capability, so they could have an advantage over their competitors. Now, Verizon needed to find ways to improve their network and with all of the data that was provided to them from their customers they were able to use analytics to further improve themselves and stay competitive. I believe Verizon’s current status is in stage 4.

AT&T has been a growing company for more than a century. Their mission is to connect people with their world; everywhere they live and work, and do it better than anyone else (AT&T website). Careful analysis of the organization’s strengths, weaknesses, opportunities, and threats will provide a forecast of the likeliness of the company living up to their mission. Looking at the organizations past and current performance it would be difficult to say if the company can and will live up to such an ambitious mission and whether investing in this company is a sound decision.

Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the

Looking at Verizon it is easy to see that they would fall under the market category of the competing value framework. They have goals that they are trying to follow and they are all about making those goals and being more competitive than they rest of the market. They have goals to further enhance the experience of the customers by making the process easier with the retail shop in the stores because the retailers are able to pull up the information right there in store on their device so that the sales floor transitions can go faster and be smooth. They are also about being competitive because they have made huge strides in the last couple years with some of the technologies that they have come out with such as the 4G LTE leading the competition in internet speeds. Verizon has the new goal of recruiting top of the line college graduates so that they can further the leave of completion that they can provide by looking for the best of the best. I feel that the market framework best describes Verizon because they are looking into goals and leading the completion if not always being a front runner in the field.

Verizon was started on June 30, 2000 when GTE and Bell Atlantic Corp merged. Verizon is a 21st century however the companies that composed Verizon have roots that date back to the 19th Century at the beginning of the telephone era. The merger of Bell Atlantic and GTE were among the largest mergers in U.S. businesses history. Prior to the merger GTE was one of the world's largest telecommunications companies. Bell Atlantic was even larger than GTE. In 1999, Bell Atlantic and London-based Vodafone AirTouch announced that they had agreed to create a new wireless business with a single brand and a common digital technology, composed of Bell Atlantic's and Vodafone's U.S. wireless assets including 22 million households and more than 2

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Verizon’s (VZ) Dividends Are Safe; But Its Peer looks to be in A Better Position

In developing a new cellular network, Verizon was able to raise the benchmark for cellular service across the country. According to a press release by Verizon, chief operating officer Lowell McAdam stated that, “we are driven by the vision to provide ubiquitous wireless broadband connectivity to rural and urban Americans alike … we will reach more than one third of all Americans where they live, right from the start” (Verizon 2012). In the ever-growing technological society, consumers want information faster than ever. Verizon was able to give this to the consumer with a faster

I have heard a lot about your Verizon Company and would say that it indeed has been the best service for a lot of people. However, the contract I have signed at your store has proved to be a disappointment.