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Customer Care Essay for Alpha Computer Services

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Customer Care

In todays competitive environment, the issue of customer relations has become ever more important. With such wide choices available to the customer, the slightest dissatisfaction can easily result in customer taking their business else where. There are many methods available for an organisation to establish and maintain positive relationships with customer to help them retain their business.
Communication is one of the most important methods as it covers many aspects of customer interaction. Having good communications with customers greatly improves relations with them.This bond is created when customers know that the organisation is: Competent Confident Concerned about them Communicates with them …show more content…

Staff should be trained on tis so the can deal with the customer in a formal and efficient manner to make the customer feel welcomed and valued.

Telephone Calls
The organisation should have a guide for staff when making phonecalls. It should identify the 4 main stages of a phone call which are preparation, introduction, message and action. Staff should mentally prepare what they want to say and have the relevant paperwork about the customer. Staff should introduce themselves formally and ask the cutomer if it is convinient to talk. They should then use appropriate questions to get the information that is neccesary. Acknowledgemnt should be made to the customer to show that they are listening and feedback should be gained. Finally they should outline the action that they are going to take.

Legislation
There are a number of Acts of Parliament that protect the rights of a customer when using a business. It is necessary that the company know all these acts and ensure that they are not running the risk of breaking any of them. By showing a strong interest in this legislation will show customers that the value them and do not wish them to go through any trouble. Staff should be trained up on relevant legislation including The Sale of Goods, The Supply of Goods and Services, The Consumer Protection Act and Health and Safety. If staff are educated on this then if any situation was to arise then staff would know the customer' rights and be able to handle it in

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