Stephanie Beck Address Customer Needs Essay example

Understanding customer needs (including examples of 3 different customers and 1 need for each, and explain how you would prioritise conflicting needs)

3) Goal setting- allow the client to set reasonable goals for his/or herself. Once the goal has been established, then we will discuss how important it

6.1 How does your retailer currently manage customer expectations? Describe in details at least 2 examples of messages it focuses on and their delivery

Customers want to be treated in a friendly manner with honest, straightforward information and responses. They appreciate a customer service representative who is willing to admit mistakes and work to correct them. Customers who believe they have been misled stop doing business with the company. These ‘critical incidents’ are experiences that make the customer walk away and never return. They don’t complain, they just leave and share the negative service experience with others. The bad news spreads, leading the organisation to lose more customers and deterring prospective customers. Critical incidents can include broken promises that annoy and anger customers. Customers expect to be informed if a promise cannot be fulfilled. Finally, customers expect understanding and empathy from a customer service representative who is willing to see things from their point of view, especially when there is a problem.

When a customer has a question or needs something the answer is never just "no" or "I'm not sure" we always say that we can either find out for them or let me see what I can do. At this point call an advisor or management who can properly address the question, issue, concern, or

In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. Furthermore, it needs to understand and adapt to the dynamic and uncontrollable factors of the environment in which it operates.

Questions he should ask at the meeting to determine the customer’s requirements and any additional needs:

7. What types of information can a business gather from its internal systems about its customers to assist the planning process ?

1. List the questions that he should ask at the meeting to determine the customer’s requirements and any additional needs.

(B.)Employees should not solicit information from customers unless it is essential to providing services of conducting business. Information provided should not be used to for person benefit or gain.

2. I completely agree with Ellen’s notion that simply listening to customers is not good enough by itself. She says that companies should create a relationship with mutual respect for each other. In this relationship the companies should provide the tools needed for customers to achieve their goals. If firms start to just listen to what their customers are saying and stop at that they are going to love its entire customer base very quickly. That is why I believe that quick and right action is needed when a company has listened to its customers complaints or suggestions to successfully continue to operate.

In theory, it is said that establishing customer needs or requirements are mainly the job of the marketing department of the company and these group also knows that requirements of customers may come from different aspects in the business. Like one of the aspect is that requirements may come from the attitude of the customer towards the

Organizations depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations.

Due to the dynamic development of the economy, we can see a radical change in the expectations and requirements of customers in relation to the company and its employees. New challenges for marketers is primarily a fuller picture of the needs and expectations of the client, which allows for accurate clarification of what the client expects.

First of all, the company analyses customers’ requirements because according to needs of customers, the