Customer Service And Customer Satisfaction

1406 Words Aug 24th, 2015 6 Pages
Service is defined in many different ways, all of which can be seen as accurate. An example of one of them pointed out by Cook (2008 p.185) “Customer service is what the customer says it is”. This assignment will be examining the importance of customer service, delivered by business and its employees and why customer satisfaction is important especially within the service sector. To illustrate this, an example of a bad customer service that was condoned by myself will be provided.

At the end of last year in summer semester break I flew to my country to unite with my family. While going there I bought a DSLR camera for my younger brother as a present. After buying the camera from a Nikon brand now the necessity to buy a lens become inevitable to use the camera. As because I and my younger have no prior knowledge in buying lens and there are so many choices in the market upon on the advice from few friends, we went to shop named Gadget & Gear situated inside of a large shopping mall in our city. The shop was a third party dealer who is not authorized dealer of Nikon brand but has good reputation as I have heard before. Once I reached in the shop, I started the usual shopper routine which included checking out the available products on sale, educating myself on the product differences, and inquiring on the best deals at each store, so that I could make the best purchase decision as I was completely new with this DSLR camera and its wide range of lens choices which can make…
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