also has many potential problems. Coming into the project, the manager Mike was allotted with a limited amount of time to reach the project completion state for the product, making his decisions and input for project planning crucial. Throughout the case study you see many potential problems Mike could encounter throughout this project through his interactions with various stakeholders. The potential problems include: the stakeholders rush for an uncertain product to be put into the development phase
D.U. Singer Hospital Products Corp. has done sufficient new product development at the research and development level to estimate a high likelihood of technical success for a product of assured commercial success: A long-term antiseptic. Management has instructed Singer’s Antiseptic Division to make a market entry at the earliest possible time: they have requested a complete plan up to the startup of production. Marketing and other plans following startup of production are to be prepared separately
prohibited from the final exam except for cases with medical reasons. 5.2.2 Homework (15%): Each student must submit a project proposal form, with enclosed budget and Ms Project schedule, before Session 8. Details will be announced. 5.2.3 Teamwork(10%): On Session 1, groups of maximum 5 students are formed and they will work on their group project throughout the course. Each team must present their analysis to a textbook case by answering the case questions (see the course calendar). Team