Daisy': A Political Ad

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

The 1964 Lyndon B. Johnson’s Daisy Girl Ad sparked much excitement and emotion that still haunts us today. This ad was aired publically to the United States following the Cuban Missile Crises and during a time of political chaos from the upcoming 1964 Presidential Election. The advertisement itself was projected by Lyndon B. Johnson and his party at not only the voters of the United States, but also to Lyndon’s GOP opponent Barry Goldwater and his staff. I chose this ad because I remember watching it in the 8th grade and was intensely shocked when the three-year-old girl blew up in a cloud of atomic smoke. My emotions were on a draw string as I immediately was tugged from a happy state of emotion to a terrified one. This commercial by Lyndon and his staff conveyed one main purpose, and that was to entice the American voters to vote for him in the upcoming 1964 Election by using visual aspects, such as the young girl and nuclear bomb, and by incorporating the rhetorical appeal of pathos.

One successful strategy applied in political propaganda is “plain folks”. This strategy appeals to regular citizens in different ways, whether making the politician seem down-to-earth, homely, or simply relatable. One example of this is when candidates always seem to be rolling up their sleeves, wearing jeans, drinking beer, or doing some other “ordinary” activity. This gives politicians a more approachable and empathetic vibe, and is helpful in relating voters to the candidate, hence giving them a desire to vote. Another example of this is shown in Document C, through Stevenson’s song “I Love the Guv”. The lyric “I’d rather have a man with a hole in his shoe than a hole in everything he says” is a powerful example of this type of strategy, as it is making Stevenson just seem like another normal citizen. Although this strategy is extremely effective and quite ethical, it may be, at times, less than informative.

Most famously, a savage one-minute commercial (since dubbed the “Daisy” or “Daisy Girl” ad) sought to continue this characterization. Capitalizing on the unwillingness of Goldwater to not rule out the usage of nuclear weapons in some tactical situations in Vietnam, the commercial features a young girl plucking petals from a daisy while an audible launch countdown played in the background. It ends with a zoom-in onto the child’s pupil and cuts to spectacular nuclear explosions. It was aired only once and never actually mentions Goldwater by name, but the point was made. Another four-minute ad, “Confessions of a Republican,” features a monologue from a self-described Republican voter lamenting the fringe “weird” groups such as the Ku Klux Klan supporting Goldwater. (Barnes)

Now on to how pathos was used in the political ad pathos is crucial because as humans we are tend to be emotional, thus making it the easiest way to persuade the audience. A big part of campaigning is your family. Bernie talked about his four children, and grandchildren who he said were the reason he was running for president of the United States. Pathos is shown in these two quotes from the ad “I want to make sure the country we leave them is a nation that we are proud of”, My mother was born and raised in New York City she died at the age of 46. We had a three vedroom rent controlled apartment.” Before he leaves this earth he wants to make sure that his children and grandchildren will be proud of this country. This was use to appeal to the

Every year across the United States millions of high school students are ecstatic to finally graduate and begin their lives in the “Real World.” A student is excited to finish years of consecutive papers, 8am classes, and endless homework. Although beginning college is something a newly graduated high school student might be happy about they will soon become unhappy with the affects of it. The Columbus Dispatch created an ad that grabs readers attentions with detail and shows a simplistic image that will make readers remember what they just saw. Showing a large snake with the label “Debt,” swallowing up a freshly graduated high school student, grabs reader's attention and makes them realize how student debt in college can take over a student’s life.

Gary Johnson's goal to make it to the debates stage this fall with Democratic presidential nominee Hillary Clinton and Republican nominee Donald Trump took a big leap forward on Monday, as his campaign blew past its one-day fundraising goal of $1.5 million and hauled in $1.7 million.

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

Hilary Clinton's claim in this particular ad is that she is "hitting the road" to converse with middle class people working hard to earn their money. She then gives here pitch that we should help the middle class and raise taxes on the upper class in order to make our country fair.

     When candidates develop a plan of attack for campaign advertising, they tend to aim for at least four types of commercials. One form or type of commercial is those which play on the fears of countrymen. Fear

Promoting is a key a piece of campaigning. However the act of business promoting and the advancement of broad communications have given new knowledge and order to political publicizing. Publicizing in legislative issues, as ready to go, is as basic as letting people get a handle on that a competitor or policy choice exists, even as beverage commercials try to create brand distinguishment without making particular claims. On the other hand political publicizing can offer a more progressive and intricate guideline for supporting an applicant or policy. Publicizing can include both customary and new media, as well as signs and boards, print notices, standard mail, websites and email, and radio and TV spots. For the most part, signs and bulletins fulfill just general name distinguishment, though distinctive media in principle permit presentation of a candidate's experience or a policy's normal impacts. Sending letters and candidates websites are especially keen for exhibiting extra information in a setting where the only imperative is what amount of time an individual spends on reading. Applicants moreover seek after comparable objectives that they promote through non-media based occasions and activities like going to lawn grills, going to voters assemblies, and facilitating group gatherings. Any activities that give voters an opportunity to analyze and identify with a candidate, and to comprehend something about that competitor, are essential to a campaign's publicizing