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Daniel Pink's Credibility Of Business

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The speaker of this piece is Daniel Pink, author of several bestselling books pertaining to business and human behavior. Most of Pink’s credibility comes from the vast amount of research he has done about human mannerism and how it affects business. By initiating “a renaissance of self-direction,” corporations, organizations, and more can prosper due to “[crafting] a new operating system” off of which they function (Pink 79, 90). For too long, CEOs and other figures of authority have managed businesses based on the assumption that people will work harder if they are expecting a reward. Pink rejects this assumption and suggests that people are more intrinsically motivated by providing his readers with multitudes of shocking and concrete evidence

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