DEFINITION OF A LAZY LISTER
A Lazy Lister is a Real Estate Agent, REALTOR ™, or Broker who has NOT put in maximum effort or taken advantage of every tool, technical platform, and opportunity to market their clients’ property to sell in a minimum timeframe for a maximum price. Lazy Listers cost their clients money. A lot of money!
You may have already experienced the work of a Lazy Lister without realizing it. How many times, while looking at homes online, have you seen listings with so few photos you can’t event tell if you like the property. Or, perhaps you drove by a home with a yard sign and called for more information. You may have either not received a reply - or you received a reply so late you forgot which home you called about
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From $5000 vacant lots to million-dollar luxury homes. I continue to be surprised by how many luxury homes I see being dramatically under-marketed by Lazy Listers.
The problem is lack of awareness in the marketplace. Lazy Listers continue to exist because homeowners have not been given the questions to ask of, or shown what to look for in, a listing agent. As a result, there is a lower bar of expectation that listing agents have to reach and they get away with putting in less effort than is needed to sell your home for the highest price possible.
According to a report by The Texas Association of Realtors, TAR, 79% of homeowners surveyed contacted one agent in the hiring process. This creates a non-competitive environment for real estate agents and promotes laziness.
(insert graphic pg 188 of report)
I have compiled this checklist to provide homeowners, like you, with the basic services you should expect from a professional agent to avoid hiring a Lazy Lister. When you know what you should be given in the form of quality of work and effort by a listing agent, you can confidently interview several agents until you find one that you know will not be a Lazy Lister.
20-POINT LAZY LISTER CHECKLIST
Signs of a Lazy Lister
Too Few Photos- This is one of the biggest complaints I hear from homebuyers shopping online. The maximum number of photos that can be posted is 40. There is always something that can be photographed to meet the maximum. I
The most formidable aspect in real estate has to be maintaining one’s career. Although there are many agents in this career field, the competitive environment portrayed daily makes this career one that may prove to be unsuitable for the meek. Negotiations, persuasion, debate and often a frequent contest for supremacy in the agency are recurring tasks when trying to sell property to clients. One could think of this as similar to the board game “Monopoly”, in reverse. Rather than trying to own all the property around, these “players” attempt to sell as much land as they possibly can. Those who fail to recruit an adequate amount of clients find it hard making it “past go” and often fail in the agency or, much worse, lose their jobs.
If you are searching for real estate agents to sell your home then it is a flexible and easy path to take than the other tough and tiring ones. On the other hand, since it is good that you have decided to sell your house through a real estate agent then you are required to find the best real estate agent that will get you the best deals that you desire for your property. With the help of the internet in the current times, it is possible to derive a good amount of information regarding the real estate agent companies as well as the information about various property deals. So even if you are looking to buy a home then also you search through the internet and look at various houses
There are many skills exuded by professionals in the real estate sector that can be replicated elsewhere. For example, most successful real estate agents posses entrepreneurial spirit, high likability, professional appearance and good communication and time management skills.
Technology in the modern-day has simplified work for most individuals including real estate agents. It revolutionizes the real estate market so that clients can make decisions based on information from internet sources. Agents dealing with such clients have to convince them of the products in order to make a sale. Many internet sources are not accurate and thus clients are skeptical of the actual property (Ferrell, Fraedrich, & Ferrell, 2011).
Buying or selling a house or an apartment is one of the biggest decisions of a person’s life. And when selling or establishing a price for real estate, people seek out real estate agents to do the dirty work. A real estate agent has to convince a prospective homeowner that he or she is trustworthy and knowledgeable. In many ways, the agent acts as a counselor to individuals and families about to embark on a huge commitment. Real estate agents have a thorough knowledge or real estate market in their community. They
Angela recently moved to Colorado to relocate for your job working at a local health insurance group, which would also benefit her son’s father to be closer to her son. In just a matter of a two-week span, Angela was making offers on five homes that really brought a lot of interest to her which matched her criteria of what she was looking for in a home. Unfortunately, not even one bid out of those five houses fell through for her. Due to this incident, the housing market in Denver, Colorado has transformed into a form of “The Hunger Games,” with the home buyers gathering any weapons that they can bargain to stay the last bidder standing (Svaldi). Engle stated, “I was like, ‘How the heck is this going to work?’ What kind of potential could I have as a buy in this market? (Rusch)” After searching, Angela finally bought a two-bedroom, one-bath townhouse in Aurora for her and her son to end the stressful, month-long house hunting. This article can be helpful for soon-to-be homeowners that will go through similar feelings of panic and frustration while going through the process of the bidding
In property management a manager’s success and reputation is built around their complex, their vacancy and occupancy rate and their customer service. Realistically, however, the prizes and recognition come to those who have a high occupancy rate and continuously maintain a low vacancy. The prices are determined on what the market is showing at the time.
Ohio realtor Tammy Mazzocco's interview with ideamench contains some helpful advice for new agents. For example, she creates a block of time to do the task that she hates the most, which is cold calling. Mazzocco says, however, that once she starts seeing results from her efforts, it becomes easier. Tammy Mazzocco also said that, at first, she was not comfortable discussing finances with people and pre-qualifying them, therefore she wasted too much of her time.
Above are the bricks and stick of the "service", I believe there are many solutions for the above issues facing Realtors.
This shows that the company as a whole must be satisfying its customers sufficiently as all its reviews are positive and no one has felt the need to provide a negative review of the company. Marc 1 Realty is able to save buyers an average of 14.25% off of list price when working with the company to purchase a home, approximately 7% less than the average agent in the local market (Mosteller, 2015; Homelight, 2015). Though Marc 1 Realty is only able to earn its sellers 87.6% of their original listing price, the company excels at both selling quickly and being successfully in selling properties. The company averages 102 days on the market, 53 days faster than the average agent (Homelight, 2015; Mosteller, 2015). The company also successfully sales 86% of the properties its list, making it 38% more successful than the average agent at selling properties (Homelight, 2015; Mosteller,
Many people do not have time to search different locations or may not be aware of apartment communities in the area. Realtors have an advantage because many apartment complexes contract with real estate companies to help lease units to qualifying renters. Utilizing the services of a licensed agent can save people time and money when it comes time to find a place to live, it can also save
Although this statement goes without saying, it 's worth mentioning simply because many of those looking to purchase commercial real estate believe it is standard protocol to rely upon the realtor 's recommendation for hiring an inspector. In reality, this practice poses a conflict of interest that can have dire consequences for the party purchasing the property. Unfortunately, real estate agents who knowingly partake in this practice along with inspectors who continue to burn the candle from both ends know exactly what they 're doing and how to get away with it. While there may be a few exceptions to what I am telling you, I can assure you that the majority of inspectors who rely heavily upon referrals from real estate agents for their business are not going to rock the boat by disclosing
Not having someone to call in times of emergency and hiring anyone in a rush are the common mistakes the most homeowners and commercial property owners make. It is very important that we take time to look for reliable and
This paper will seek to provide an overview of the real estate process and its affects on the real estate agent. An agent needs to be knowledgable about the steps required to make a sale, and the risks involved when the sale does not go as planned. Real estate sales require much of the agent, including sacrifices in their personal lives and in their financial stability. Agents must be teachable and willing to seek to see others succeed. A successful real estate sale consists of many steps, sacrifices to personal time, and an agent’s ability to work well with others while remaining incredibly flexible.
In addition to listing your home, it needs to be available to realtors for showing it to prospective buyers without scheduling an appointment. One method that works is having a lock box on the door, this means the home needs to be cleaned and in order at all times. It may be time to change your marketing and the word out to more local realtors in the neighborhood, the more contacts you made the better the odds of getting an interested buyer to view your home. You never know when the new buyer of your home is going to walk through the door.