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Developing A Hybrid And Electric Powertrain Systems

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In January 2016 Morgan Motor Company announced that it will lead a project to develop new powertrain technologies, in association with Delta Motorsport companies and Potenza Technology, which is founding of 6£m from the UK’s Advance propulsion Centre (Morgan Motor Company, 2016). The purpose is to develop a hybrid and electric powertrain systems which will considerably diminish CO2 emissions and bring a better fuel economy. With this future product an increase of the demand across its important markets in UK and across Europe is expected (Morgan Motor Company, 2016). The project will allow Morgan to stay competitive, reach the new needs of the customers and as the Managing Director of Morgan, Steve Morris explains it, he expects also that “the project [will] deliver growth and employment benefits” and “will broaden appeal of the Morgan brand and attract new customers” (Morgan Motor Company, 2016). The development of new product as the Morgan EV3 undergoes (as for every project) different stages within the life cycle of the project, and different phases before a task or a solution to a problem is completed. It is known that a typical project life cycle passes through four phases, which Heerkens (2002, p.12) categorises as: - Initiation phase: the need is acknowledged and the suitable response is decided and defined. - Planning phase: much detail of the solution to the need is developed during this stage - Execution phase: the project manager supervise and control the work

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