Devry Consumer Behavior Week 7

1127 Words May 30th, 2013 5 Pages
Case Study: “Giving and Receiving on” or as nicknamed by users, “Freebay” is a great way for individuals to give away items that they no longer want. It is very apparent that this website has achieved such high levels of success and growth in such a short period of time, due to the fact that they are different from all other sites. Everyone has become accustomed to a world where nothing is free. Human beings are used to to having to pay for anything they receive. Most people are even leery of the fact of receiving something for free. The common question behind something being given away for free is “what’s the catch?” The same is true for websites. As consumers, we are programmed to believe that when …show more content…
This particular website actually refers people to various free sites, including This site provides shoppers another means for purchasing items, without spending money. Therefore, by providing another means for people to receive products, their purchasing habits may change. Other businesses and websites such as eBay, could possibly benefit from the freecycling business. Many Americans are actually in full support of “going green”, but not everyone does it; presumably because they either don’t think about it or because there aren’t enough businesses supporting it. This is especially true when it comes to making purchases. As previously stated, consumers are accustomed to having to spend money to receive items in return. So, the concept of giving things away and receiving things for free do not necessarily resonate easily, without reminders. Furthermore, consumers may not realize just how wasteful they really are and how they could actually help save the society by giving things away, instead of throwing them in the trash. In 2010, AOL News provided an article called, “Many Americans Believe in Going Green; Fewer Actually Do It”. The article discusses how a survey was conducted at Yale University and George Mason University, showing that Americans feel it’s important to conserve energy and help the environment, but they just aren’t doing it. This demonstrates not only the lack of action of those supposedly in support of

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