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Difference Between Apple And Apple Decision Making

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Introduction Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. Making a decision implies that there are alternative choices to be considered, and in such a case we want not only to identify as many of these alternatives as possible, but to choose the one that best fits with our goals, objectives, desires, values, and so on. (Harris 1980). There are two types of decision making, individual and organizational. This article will give a thorough explanation on theories, models and processes of decision making, examine decision making Apple vs Google, and present groupthink phenomenon. Decision Making Theories Classical decision making theory based on the orientation of the decision makers, such as, economics or market conditions values. A “rational choice” is one which is based on relatively fixed preferences and follows a logic of consequence, by which current actions are dictated by anticipation of the value associated with future outcomes (March, 1994). After finding and gathering info and fact, decision makers are assumed to choose among alternatives by some values (minimizing bad consequence and regret, maximazing profits). However, …show more content…

Apple or Google decision making depends on individual who has limited capability and grounded rationality. Although they have different approach. Apple using top-down approach. The decision making process is depend on exclusive group of people in gathering information and ideas, but the final critical decision decided by its C.E.O. Low level employees are excluded, even though they are directly affected by the outcomes. While different approach applied in Google company, they are using bottom-up approach. Google allows employee who has great idea to decide, whether they want to develope or not and formed small group project. There is no executive spreads their decision that made on board

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