preview

Positioning And Differentiation Strategy For Micromax, Samsung, Lenovo And Apple

Satisfactory Essays
Open Document

b. Positioning and differentiation strategy for Micromax, Samsung, Lenovo and Apple.

Positioning of the product can be done in various way such as
• Positioning by product attribute: The Apple focuses on the one or two features at the time to achieve its best market, best feature or benefits, relative competitive in offering.

In Samsung, it focuses on the many product at a time so it can reach ennuber of the people, so that they can get what they want in their budgeted price.

In Micromax, they focuses on the all the product they bring in the market. All the people who want the features at a very low range can get the in these company.

In Lenova, the company tries to catch the market but nowdasy the competition is so much that many of …show more content…

Nowdays the Apple indicates the status of the people. Many of the features beyond what we require is there in it.

The Samsung product are used by Higher middle class people. There are ennumbers of varieties of the product with difference in the price. The people can select what they want according to their budget. The Samsung also produces high type of application and also high product which expensive in money which are bought by less people. Many of the people focuses on the product which are cheap and in cheap product there are all the features they want.

The Micromax company produces many products such as mobile , tablets etc, ut the user of these product are done by the lower middle class, which cannot afford the high class mobile and goes in these type of product and fulfil their demands as what they want.

The Lenovo company is very known but still their product is not as known to the people. Many of the competitiors of the company gave very strong competition to them. The Lenovo companys product are very lessly …show more content…

It compares their product with apple company. They see to it that all the apple product with their feature and compare their product with them. After comparing that, they try to compare them with all the features.

The Micromax company compare their product with Samsung one. The Samsung company`s product are very expensive as compare to the Microamx one. Many of the people who want all the features of the Samsung and they can get in the Micromax product who cannot afford expensive mociles.

The Lenovo company also compares their product with the Samsung and micromax so that they can get their features what the customer is demanding. The Lenovo company target lower class people who can afford their product.

• Positioning by quality or value: The Apple is maintaining the best quality product in the world. It sells the product at very high range than any other in the market. It maintain its high quality and value very high than any others.

The Samsung also try to maintain its quality as good as apple does. The quality of the Samsung is good but not as good as apple. It is maintaining its competitor company.

The micromax company try to maintain its value in front of apple company. The quality of the micromax is being doing better as per the customer getting attracted by the

Get Access
Related
Get Access