Different Types Of Consumers And Buying Items

Being a grocery store, there are no high involvement products, meaning there are no products which have high price tags like that of a house or vehicle, and comes with no risk or buyers’ remorse, unless they try a new product and they do not like it (citation). Throughout the store are various low-involvement products such as shampoo, pasta sauce, and eggs. All these products are displayed the same, with similar items grouped together, and items in the same category in the same isle. Products that are on promotion, and that are currently being offered at exceptionally low prices, are placed on the end cap of each of the nonperishable item aisles.

When going to the store and buying items such as food, toiletries, and other house hold items bargain hunters will attempt to save as much money as possible. Many of these items are essential to the modern way of life and because of this a substantial amount of money is spent on purchasing these items over the course of a lifetime. Bargain hunters will spend the time needed to locate better prices or cut coupons in the attempt reduce the cost of these needed items. Another method used to save money may be buying produces in bulk form stores like Sam 's Club or Costco. Buying in bulk allows the consumer to purchase a large amount of the item at a lower overall price than buying the same amount of the product individually. An additional way bargain hunters use to save money is buying generic brands. Generic brands are inferior goods that offer the same functionality as name brand goods but often at a lower price. This provides shoppers with options that allow them to either save money and buy the generic goods or purchase the name brand goods.

Shopping Products - products that a customer feels are worth the time and effort to compare with competing products.

Shopping is a big deal to most people in this particular century. People are trained to shop a few years after they are born. People shop for so many reasons. Some people shop to release stress and others shop just for fun. Some people even classify shopping as a hobby. Just recently, a new kind of shopping has started dominating gradually. Online shopping is little by little vanquishing all other kinds of shopping and it is all thanks to shoppers. Without these dedicated shoppers, shopping would have been a thing of the past. These shoppers are classified into three sub groups which makes identification easier. There are the cheap shoppers, the spendthrifts, and the indifferent shoppers who simply don’t carabout anything.

There are several desirable alternatives. Today‟s car buyer, for example, has an abundance of choices among similar attractive models. In fact, research indicates that those consumers who experience greater difficulty in making purchase decisions, or who consider a wider range of store and brand options, are more likely to experience greater magnitudes of postpurchase dissonance.

The second step of the consumer buying process is searching for information, in which one seeks value. Once the problem is identified, the consumer searches for information about possible solutions. Depending on the complexity of the situation, a consumer will search more or less, which reflects his level of involvement. This is difference between trying a new brand of salsa at the grocery compared to buying a new car. When buying a car, most research heavily, while buying a new salsa usually involves little to no research. The buyer will use both internal and external information to guide his choice (Perreau, 2016). Internal information is already present because it comes from previous experiences that the buyer has had with a specific

There is just something intriguing about how consumers think and how they decide whether to make certain purchases or not. A lot of this has to do with the way businesses market their products to buyers. There are some psychological aspects to why consumers behave the way that they do. These buyers can be swayed by factors such as the environment around them, their feeling about particular brands, how the products are advertised, key words, and the level of knowledge and understanding they possess.

A deep understanding to the statistics for the American consumer regarding shopper marketing is not just about what activity is in the store but about the capacity to gain an understanding from the influences right around the store brining in the new customers. Know your brand by grasping the benefits and money invested that would influence shopper’s decisions such as in a recession, the non-essentials is hit the hardest. Price is the dominant power of selection but is not the only choice. Shopper marketing is a marketing program set to approach customers inside of the brick and mortar stores.

When business do not understand the mind of their target audience they do not generate the type of responses they initially hoped.

Choices are made every day, where one is required to determine if an assigned value for an item, product or service, is justified and whether the value that it has been attributed is palatable and will be honoured. The subjective decisions made by any consumer in the market place, about values of a good, service or product is the result of an interplay of supply and demand factors in the market (Dybvig, 2010). For example, do you buy a blouse that is marked $150.00 or do you forgo making that purchase for something different and perhaps cheaper, or maybe purchasing something even more expensive? Do you buy that new iPhone 6 plus, or do you make a decision to purchase an older version of the iPhone series, which is smaller and less inexpensive, but offers most of the same amenities. Or do you buy a blackberry or Samsung, and if so, which model and how much do you want to spend? Factors of utility, scarcity, price, the price alternatives available, and the goals of the owner (desire, and effective purchasing power) all interrelate and affect value (Dybvig, 2010).

The consumers want for products is continuing to develop to vast measures. The amount of different ingredients or packaged foods available at local grocery stores has flourished, for example, The real Canadian superstore or Walmart’s product line. Both stores have dedicated one entire isle just for chips, ranging from brand names to no names. The shelves are lined with brand name products and store (generic) name products. The choices seem like that they are expanding with our beliefs to wanting more things for whatever reason. Brand name products have been said to be the known foundational products, the original frontiers, for example Old Dutch or Lays. Over time, generic store brands have come to represent better

This chapter of the dissertation aims at providing an understanding into why consumers choose to shop either online or in store and it is important to understand consumer buying behaviours, motivations of shopping and the decision process by reviewing relevant literature and theories. This will enable the author to understand how each of these shopping platforms can satisfy consumer needs and their desires. The literature review will be divided into five sections: Retail marketing overview, motivations of shopping, online shopping behaviour, in store shopping behaviour and the consumer buying decision process.

We need to understand the Psychology of Discounts. First, it’s important to note that everyone is attracted to a deal, no matter how large or small. Just think – would we rather pay full price for an item when we could save a few bucks instead?

The two sensory receptors used are the eyes and the mouth. Where sight is the most important sensory input, Heinz uses the various positive stimuli to strategically make changes to evoke positive emotions among consumers. The perception of the taste of the consumer will be seen as sweeter and fresher without the inclusion of the

According to Assael (1987), shopping behavior is the most unique for behavior which the consumers exhibit. Gifts, clothing, groceries, gifts and household items are some of the most common type of shopping which consumers indulge in a highly frequent manner. But according to Dholakia (1999), occasion and motives are also some crucial points which influence the consumers shopping behavior. For example, for some consumers, shopping is all about getting the best deal out of bargaining, for some (especially teenagers or the young crowd) shopping is a means of getting acquainted and interact more with others in a social context and for some it is a way of breaking out from the regular monotonous professional and personal routine (Reid and Brown, 1996).