Digital Information Technology : The Convergence Of Digital Technology

In an era of global technology, instant news, infomercials, electronic town meetings, and “Made for TV Documentaries,” the borderlines between news and analysis, news and entertainment, news and fiction are constantly shifting.

Q1. The growth of Internet and computer technologies have created new opportunities to better serve the corporations and consumers. Describe 3 new technologies that have changed the ways people communicate or the ways companies conduct their business.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

The evolution of mass media has affected our social institutions: family, religion, morality and education, on an unprecedented scale. For most of us in the American culture, the new forms of mass media are entwined with both of our personal and professional lifestyles. Understanding how the development of these forms of mass media has been and continues to influence our American culture is vital. It will help us appreciate the role media plays in our life and will also help us to be more informed as citizens, consumers, and employees. Barnett, 2004 noted that “The Internet is the decisive technology of the Information Age, and with the explosion of wireless communication in the early

No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

The purpose of this essay is to explore if mass media is likely to survive the spread of digital media communication. Firstly, this essay discusses the definition of mass media, as well as when and where it originated in order to gain a better background understanding. It then goes on to discuss the growing popularity of digital media and how mass media communication still prevails despite the new digital media. In the conclusion it considers convergence and hybridity and other solutions that traditional mass media can take into account in order to persist throughout the digital media era.

When most people think of the media they think, various information sources such as magazines, radio, television and the internet. Media not only refers to the means of transmission of what people see, read or hear but also products –television programs, podcasts or news broadcasts.(scott,pg 136)

The theory of Media Convergence posits that new technologies bring together different mediums and consequently redefine the media environment. According to the theory, changes in communications and information technologies reshape and change everyday life, altering patterns of creation, consumption, learning, and interpersonal interaction. New technology redefines media content and alters human interaction with social institutions such as government, education, and commerce.

Media has changed dramatically over the years, technology has been a major reason for the progression and its influence on society. The concept of media is simple to get a message across to widespread of audiences by using print or communication. Over the last five decades technology has improved rapidly for the better use. Before the internet we had different stages in receiving news. There was the telegraph, radio, newspapers, television and now the internet. There are many reason why people need to be informed by media; it could be for entertainment, educational or news worthy. Since information comes in many forms it may be difficult to separate facts from nonfactual news. Newspapers, television and radio programs make stories available from across the globe so we are informed. This helps allow readers or viewers in Paris to access voices and videos from United States, Tokyo, or Mexico. Books and magazines also offer a more in-depth look at a wide range of subjects. Gutenberg’s invention of the movable printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible today. Not only was it much cheaper to produce written material, but the new technologies also made it easier for books to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements in our society today.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

In fact, the digitisation is one of the main motivations behind the the transformation of journalism, including news values, professional ethics, newsroom administration and working environment. The Mapping digital media research indicates that the digital media not only changed the news expression in developed countries, but also influenced the way journalists worked in emerging markets. Digital media brings opportunities as well as risks and challenges to the news.

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.